10 Folgen

News, commentary, and interviews from Chris Christensen and Leif Pettersen

Passport Chris Christensen and Leif Pettersen

    • Wirtschaft

News, commentary, and interviews from Chris Christensen and Leif Pettersen

    Passport Travel Marketing & PR #038: Working with TV and Airlines

    Passport Travel Marketing & PR #038: Working with TV and Airlines

    Interview with Augusto Valverde about creating content for distribution via TV and via Airlines.

    Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons.

    Global Child launched to over 300 million passengers in 2017 on major airlines and recently on Amazon Prime worldwide in addition to global network distribution.

    He graduated Suma Cum Laude with a degree in Theology from Grand Canyon University and has a feature film writing certificate from UCLA extension.

    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

    • 55 Min.
    Passport Travel Marketing & PR #037: Social Media Marketing

    Passport Travel Marketing & PR #037: Social Media Marketing

    Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing.



    With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.



    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.



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    • 1 Std. 1 Min.
    Passport Travel Marketing & PR #036: Crisis Planning and Communications

    Passport Travel Marketing & PR #036: Crisis Planning and Communications

    Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications.

    Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.

    Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.

    Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.

    Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.

    Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.

    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

     







     

    • 1 Std. 3 Min.
    Passport Travel Marketing & PR #035: Email Marketing

    Passport Travel Marketing & PR #035: Email Marketing

    Interview with John J. Wall from Trust Insights about Email Marketing and why it is still relevant today.

    John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

    His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.

    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

     







     

    • 54 Min.
    Passport Travel Marketing & PR #034: Influencer Marketing

    Passport Travel Marketing & PR #034: Influencer Marketing

    Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing.

    Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014. He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.

    Top Travel Blogs for 2019







    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

    • 1 Std. 24 Min.
    Passport Travel Marketing & PR #033: Podcasting

    Passport Travel Marketing & PR #033: Podcasting

    Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.

    Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.

    The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.

    Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.

    Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.

    He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

    Slides of the Edison Share of Ear Study 2019







    Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

    • 1 Std. 13 Min.

Top‑Podcasts in Wirtschaft

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