The Pricing and Monetization Podcast: The Audioblog of TapRun.com Adam Juda

I noticed something odd about this coupon from Toojay's Original Gourmet Deli. Can you guess what I'm going to say? I added a red rectangle as a hint.



Coupons are often intended to lure relatively

Episode link: https://taprun.com/articles/toojay-coupon-discount-pricing

Nearly every business has a petty cash drawer that contains a small amount of money to be used for low-value purchases. Have you ever wondered why?

In a way, it's strange that businesses have a two-tiered system for handling monetary transactions. For most purchases, items go up the chain of command. Bosses, analysts and auditors have to

Episode link: https://taprun.com/articles/petty-cash-and-pricing-strategy

Following up on my post about placing a price tag on a human life, I thought I'd upset even more people with a relatively straightforward question:

Are there some products that should not have a price?

Remember, I'm next asking what can't have a price - there are ways to value just about

Episode link: https://taprun.com/articles/should-every-item-have-a-price

As I look around Boca Raton, Florida, I see many folks driving fuel-efficient hybrids. The economist in me wonders why all of those drivers of high-efficiency cars hate the planet so much. Wouldn't it be better if we could force companies to produce less fuel-efficient vehicles?

Many environmentalists would say the idea is crazy. Many

Episode link: https://taprun.com/articles/environmentalism-and-pricing-jevons-paradox

Sometimes, as I walk around Boca Raton, people come up to me and ask me "Who is your favorite pricing economist?".

They typically expect me to name a famous economist like Adam Smith or Milton Friedman. They're all shocked when I tell them that the person who understood pricing best was the actor Bruce Lee.

There is no example of his

Episode link: https://taprun.com/articles/bruce-lee-expert-pricing-economist

I've already written about trying to price your services. But let me ask you a related question. How much are you worth? That is to say, what price should the country put on your life?

Non-economists would be aghast at that question, but its answer is central to the very way that the

Episode link: https://taprun.com/articles/price-of-a-human-life