Sweathead, A Strategy Podcast Mark Pollard

Dr Anastasia Karklina Gabriel has just published her first book "Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy".

Having earned a PhD, Anastasia has consulted for many agencies and now works in Reddit's Global Insights team.

In this chat, we discuss a few of the key concepts in the book as well as the experience of writing it.

You can find Anastasia here: https://www.linkedin.com/in/anastasiakgabriel/

And her book here:

https://www.amazon.com/Cultural-Intelligence-Marketers-Inclusive-Marketing/dp/1398614033

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Find out about our upcoming masterclasses at http://www.sweathead.com 



You can find Mark here: http://www.instagram.com/markpollard

Rob Estreitinho and I have just dropped a deck for you. It's called "Stop Collaborating And Listen".

In it, we discuss why workshops are being forced on everyone right now, how this isn't always a good thing, and what to do about it.

You can find the deck here:

http://bit.ly/stopcollaboratingandlisten

You can find out about our upcoming masterclasses at http://www.sweathead.com



Mark is here:

http://www.instagram.com/markpollard

Alexandre Kazuo Kubo and Lucas Ribeiro are Associate Creative Directors at McCann New York. Recently, they published a guide on having and expressing award-winning advertising ideas.

It's relatively rare for employed big-agency creatives to publish like this so I took the opportunity to get them to talk us through their free guide while forcing them to indulge me in my love of Brazil and Brazil funk.



Their guide is here:

https://docs.google.com/presentation/d/1Vv4yXzNDyDnoaAdDKTh_2W99OrzNZRy_Y_j1feoanx8/edit?pli=1#slide=id.g2ad8616ace2_0_96



Lucas is here:

https://www.linkedin.com/in/lucasantunesribeiro/



Kazuo is here:

https://www.linkedin.com/in/alexandre-kazuo-kubo-33189177



Mark is here:

http://www.instagram.com/markpollard

Camilla Petty recently released a workshop guide from 15 years of experience in advertising. I've run hundreds of these things and have thoughts. So we got together to discuss what makes a workshop work as well as the things that don't.



You can get 25% off Camilla's guide using the code SWEATY at checkout: https://oddkid.co/store/brandstrategyworkshopguide



You can find Camilla here: https://www.linkedin.com/in/camillagrey/



You can find Mark here:

http://www.instagram.com/markpollard

Michael Miraflor is Chief Brand Officer at Hannah Grey Venture Capital. His agency life started in media agencies then lead him to MediaLink and, now, into VC.

In this episode, we discuss his journey as well as what exactly he is doing right now.



You can find Michael here: https://www.linkedin.com/in/mirateck/

You can find Mark here: http://www.instagram.com/markpollard