19 Min.
Taking cereals to retail - it can be done! Bees' Knees Comms-Cast
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- Marketing
The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a hardline stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immense leverage to the emerging brand.
Rebecca delves into the farm’s gluten-free oat milk ‘farm to fork’ journey, with growing, milling, processing and marketing all handled directly by the company – a rare thing in today’s often extended supply chains
The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a hardline stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immense leverage to the emerging brand.
Rebecca delves into the farm’s gluten-free oat milk ‘farm to fork’ journey, with growing, milling, processing and marketing all handled directly by the company – a rare thing in today’s often extended supply chains
19 Min.