19 Min.
Technology in eSports goes beyond the games that are played Grow Up
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- Marketing
We're heading back to the Grow Up archives for today's episode which aired last season.
While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.
Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity. Technology has made the barrier to entry for online businesses lower than ever.
Show Links:
We Are Nations
Manhead
Shopify
We're heading back to the Grow Up archives for today's episode which aired last season.
While the world of merchandising isn't new, the technology that's being used to power it is. Esports is a relatively new industry where video games are played competitively and Nations is turning this captive audience into revenue through online and in-person sales of gaming merch.
Founder & CEO Patrick Mahoney got his start in the world of music merchandising for bands like the Mighty Mighty Bosstones and Oasis. When he saw the opportunity to expand this business into Esports, he jumped on the opportunity. Technology has made the barrier to entry for online businesses lower than ever.
Show Links:
We Are Nations
Manhead
Shopify
19 Min.