100 Folgen

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

The Digital Marketing Podcast Ciaran Rogers and Daniel Rowles

    • Marketing

An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com

    Using QR Codes for Marketing in 2020

    Using QR Codes for Marketing in 2020

    Seeking to update his knowledge of what is possible for marketers considering using the format in 2020, Ciaran speaks to Nils Engelking from QR code specialists  QR-code-generator.com. Nils’ company specialise in helping marketers all over the world to get the most from the QR code format. Nils shares with us some of the more innovative ways their clients are using the QR codes. Learn some of the key ways to effectively customise and integrate QR codes into your marketing. 

    • 33 Min.
    Discover SEO Fraggles

    Discover SEO Fraggles

    Discover Cindy Krum's concept of SEO Fraggles and how you can utilise them to show up in Google's search results pages using a variety of different content types. If you are wanting to develop a sharper sense of how Google search is working with and indexing with a wide variety of different content types in 2020.
    Learn how you can structure your content to make it easier for Google to recognise the `useful Fragments "within it so they surface more prominently in Google's search results.

    • 43 Min.
    Digital Marketing Trends for 2020

    Digital Marketing Trends for 2020

    Welcome to the start of 2020. Daniel and Ciaran are back to explore Daniel's predictions for digital marketing for the year ahead. Under discussion are Social Commerce Posts, Impulse Purchases, Embracing Influencers, Changes to how Google Indexes and serves longer form articles video and Audio. Also under discussion is the ever-increasing importance of Community around digital Content, Conversational design and chatbots as well as the death of programmatic as a blanket term.

    • 34 Min.
    Is Social Still Social?

    Is Social Still Social?

    Under discussion, Is Google Search at risk of becoming a walled garden? Startup investment models, Picking a suitable and memorable brand name, and an exploration of just how Social, Social media channels really still are.

    Listen in, enjoy and discover how Unicorns differ from Zebras in the startup investment world.

    We also explore the flaws in social metrics and how they reward bad behaviour and mislead unsuspecting marketers.

    • 22 Min.
    Discover SparkToro - A New Search Engine for Audience Intelligence

    Discover SparkToro - A New Search Engine for Audience Intelligence

    SparkToro is an exciting new influence search engine which enables marketers to search for genuine areas of influence online. In this episode, we speak to Rand Fishkin and Casey Henry, the founders behind this amazing new tool. If you would like actionable intelligence on what different social and online audiences engage with, you will love this tool.

    • 32 Min.
    The State of Digital Skills and Education

    The State of Digital Skills and Education

    Daniel talks us through what he feels is at the root of the current digital marketing skills gap in marketing. In a digital marketing world which is changing all the time dramatically, we explore some of the challenges faced by university education and publishing and organisational structure and individuals, all of which struggle to keep up with current best practice, tactics and strategy. 

    • 19 Min.

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