The Turning Lemons Into Lemonade Podcast Amy Mewborn

Today's episode of Turning Lemons Into Lemonade features Ariane Trelaun. Ariane is a money expert - who specializes in helping women control their business finances.
We had a really fascinating conversation about mindset, fears, and self doubt.
Ariane told a story that we hear a lot from women entrepreneurs. She had years of experience, but she had internal feelings of inadequacy. Because of this internal fear, she was afraid that people wouldn't value her expertise, so she invested $26,000 in a certification and program - that did nothing to help improve her skills!
Her own self doubt led her to spend money on education and events that she didn't need, in the search for "validity".
We talked a lot about knowing your numbers, and why it is so important to measure not only your gross numbers, but especially your expenses and net income!
We also talked about the challenges of pricing when you're first starting your business!  It is often hard to know the value of your product and what the market will bear the first time, so as women, we often underprice our services!
One of my FAVORITE parts of our conversation was the fact that what you measure improves and that if you're chasing a big income number, that you're often creating a life that wasn't really what you intended.  Ariane considers this the "Hustle to Chill" factor.  And we discussed that in my quest to break seven figures, I was often the most unhappy in my business because I was managing a beast that didn't leave a lot left for me - in terms of net income or time off!
Ariane said that her big AHA and big breakthrough in her business came when she quit the traditional service model of trading dollars for hours and traveling to her clients, to instead offering packages and remote meetings!  That is when she started to truly live the business life she longed for!
She told the story that we all fear - launching something that flopped - and how she recovered!
Ariane's recommended books are:
The Big Leap
The War of Art
The Big Leap is one that I read myself at least once a year, and one that I recommend to all my clients looking for a breakthrough in their life or business!
 

Mollie the creative behind Mood Swing Wines, originally the intention was to uncork the conversations about menopause through a bottle of wine, I mean who doesn’t love wine? Now Mood Swing Wines now has given Mollie a platform the speak to women’s audiences all around the globe. Mollie’s motivational high energy and comedic relief have women’s audiences falling off their seats while walking away from any event feeling  inspired and a refreshed with a new zest for life.

Mollie has a unique ability to empower any a female audience. Motivational, inspirational, and always approachable, Mollies shoot from the hip, tell-it-like-it-is attitude is a refreshing approach that allows her to authentically connect with women audiences of all ages.

Mollie challenges women to CELEBRATE each day of their life and gives them permission to poke fun at themselves every once in awhile. 

If you’re experiencing empty nest, midlife, or even menopause 

Mollie doesn’t stop there she demonstrates to women of any age all the reasons to celebrate the life they have.

Kimra Luna is a personal branding and online business strategist. She helps freedom-seeking entrepreneurs to stand out, captivate their audiences’ attention and monetize their authentic brands online.

Since May 2014, she’s grown her email list and combined social media followings to over 200,000 people. 

Kimra has over 5000 students currently enrolled in her digital courses, and her flagship monthly membership, the Freedom Hackers Galaxy, is regarded as one of the most encouraging places in the online space.

I loved this conversation with Kisma Orbovich.  I met Kisma a few years ago in my 90 Day Basecamp program.  Kisma is one of the warmest and most positive people I ever met.
Kisma is the founder of The Prosperity Code - a group program to help her clients step into their right to be prosperous.
Kisma talked about something that we all hear frequently - that she invested in a coaching program that just didn't provide what was promised!  She said that she had the option to either be upset about it, or to try to make the best of it.  We've ALL been there!  We've all invested in an online program that was a disappointment.  Or we joined a high priced coaching program and the coach didn't do what they said they were going to do.  You have a choice.  You can be a victim.  Or you can look for the things that are available for you to get the most of it!
Kisma teaches how to use the laws of the universe - such as the law of attraction, the law of reciprocity - and so many other great lessons.   I have believed in these laws for years, but have often struggled as a Christian as to how it fits into my belief of a divine creator.  Kisma actually teaches how the universal laws fit into religion - which I feel SO much respect for someone who really tries to explain how it RELATES!
You're going to love Kisma and her life philosophies!

This episode of the Turning Lemons Into Lemonade podcast covers every business owner's biggest fear - losing your entire business to hackers!
One day over seven years ago, hackers took over my website and my instagram account.  It was DEVASTATING, time consuming, and costly to recover!  But in Heather Prestanski's case, if she hadn't been amazing at sales and marketing, it could have literally destroyed her business.
We always hear, build your email list - no one can ever take that away from you.  Heather described how hackers took over her facebook page, her email provider - everything!  Imagine building a 100k person email list and losing it all!  She lost her Facebook Custom Audiences.  She lost her Facebook Lookalike Audiences.  We're talking BIG, HUGE, PAINFUL losses.
She and her husband had just bought their new house.  She had just brought her husband home to work in her business! And their income dropped by over 80%!
Fortunately, Heather is a master marketer and sales trainer.  Heather is still recovering and rebuilding her business.  But with the income drop, she had to immediately figure out how to generate revenue - which meant going back to basics, getting on the phone with relationships and selling more services.

Amy Johnson of AmyJ.co, has built her life and business on the belief that your path can be a casualty of your circumstance or championed by your convictions.  Staying true to this belief, Amy reaffirms her commitment to her convictions daily.