What's more important? Drive revenue or Brand building? (Part 2) Better Brand Story Podcast with guest Michelle Brintnall Chester Better Brand Story with Travis Johansen

Enjoy this episode of the Better Brand Podcast!

Part 2 of the 2 part episode:

Check out the show notes at www.betterbrandstory.com


How do you clarify your goals?
Why is goal setting important to storytelling?
How do you build a cult following? (example Caribou)
Take me back to a moment where you had success with audience interaction?
How can brands do audience interaction? Is it just giveaways?


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