40 min

023: How IT Solution Providers Use Marketing Content to Speed Up Sales Cycles Outcome Studio Podcast - Marketing & B2B Technology Talk

    • Business

Why is it important for IT solution providers and manufacturers to invest in content, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content, however...

When the content is blanket and generic, is the content actually valuable to the customer? Greg Hammer, Director of Agency Services at IMS360 walks us through why a Solution provider would want to customize content. We discuss positioning integrations with other tech.

Why is it important for IT solution providers and manufacturers to invest in content, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content, however...

When the content is blanket and generic, is the content actually valuable to the customer? Greg Hammer, Director of Agency Services at IMS360 walks us through why a Solution provider would want to customize content. We discuss positioning integrations with other tech.

40 min

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