#03 - Kristina Dryza (Sydney), Global Consumer Trends Expert - Surfing the Waves

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Kristina Dryza is a futurist, archetypal consultant and author. Over the past 17 years, Kristina has found herself based between Australia, Europe, America and Asia. Kristina travels the world gaining insight into emerging social, cultural and consumer trends to create new corporate strategies, products, services and experiences. Working with many of our leading world brands and leaders. In today's interview, we hear about the importance of following the seasons and the rhythm of nature. And, we talk about the need to understand and respect mythology in understanding ourselves, our businesses and the world around us. We discuss going with the flow of the rivers we travel and the waves we all surf. And, how leaders often wish for simple solutions to fundamentally broken cultures. We discuss life, death, the world and wider universe and more. In the second half of today's show, we are also joined by Lucinda Roberts, The Dean of Awesome with the Awesome Foundation, a global network of zero strings attached micro grants. Lucinda joins us with Alice to discuss Awesome, life, the world and the exciting future, stay tuned for more. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - jason@squareholes.com Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/

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