065: From Corporate Burnout to Boutique Pet Brand with Chavarne Wright of Le Paws From Zero to Foundr Podcast

After a decade of grinding in the corporate world, Chavarne Wright finally hit burnout. So, she decided to combine her passion for animals with a dream of starting an ecommerce business. In less than 6 months, she launched Le Paws, a proud Australian eco-boutique pet brand. The brand’s best-seller is an ethical, functional, and stylish feeding mat inspired by Chavarne’s Chief Meow Officer–Daisy. Le Paws was featured in British Vogue this spring, and this summer plans to expand its product line and distribute to wholesalers. 
 
Listen to Mollie and Chavarne discuss: 
Quitting her corporate career and going all-in on Le Paws
The challenges of breaking into the pet industry 
How the Start and Scale course helped her create a brand identity 
The importance of naming conventions for a brand
Understanding cultural and communication differences with suppliers
Making the Le Paws dining mats reversible and durable 
Shifting her launch date 6 times
Why entrepreneurs need to be flexible
Getting featured in British Vogue 

And much more pet industry advice…
 
 
 
Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.
 
Wait, there's more… If you enjoy the Zero to Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 
 
For more Foundr content, follow us on your favorite platform: 
Foundr.com
Instagram
YouTube
Facebook
Twitter
LinkedIn
Magazine