Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging.
- Messaging is so pervasive it's like oxygen.
- We make decisions on messaging, NOT facts!
- How a clear message can eliminate anxiety.
- BUSINESS: Apple's iPod and iPhone, skin care startup.
- SOCIAL: Climate change, environmental protections.
- SPORT: Media skills, Hawthorn Football Club.
- POLITICS: Trump, Clinton.