36 min

#1 Why messaging is important - with Craig Bruce What's Your Message? with Cam Barber

    • Business

Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging.

Areas covered:
- Messaging is so pervasive it's like oxygen.
- We make decisions on messaging, NOT facts!
- How a clear message can eliminate anxiety.

Examples:
- BUSINESS: Apple's iPod and iPhone, skin care startup.
- SOCIAL: Climate change, environmental protections.
- SPORT: Media skills, Hawthorn Football Club.
- POLITICS: Trump, Clinton.

Cam Barber talks with Craig Bruce about persuasion - and how to get better at messaging.

Areas covered:
- Messaging is so pervasive it's like oxygen.
- We make decisions on messaging, NOT facts!
- How a clear message can eliminate anxiety.

Examples:
- BUSINESS: Apple's iPod and iPhone, skin care startup.
- SOCIAL: Climate change, environmental protections.
- SPORT: Media skills, Hawthorn Football Club.
- POLITICS: Trump, Clinton.

36 min

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