Ginger Rogers, dance partner of Fred Astair, famously said ‘I did it backwards and in heels’ Louise has designed a fabulous shoe for women on their feet – a lot. She has been in business for 8 years and is doing the design, distribution and development herself. She wants to take the next step with her business. In this episode Louise asks me to put ‘marketing consulting’ hat on for her business. She challenges me on the single-minded value proposition for her clients and asked me to develop a tag line on the fly. We talk about how and where she could find customers cost effectively. She knows to grow she will need to recruit someone, and she asked about bonus structures and compensation. And finally, she asked about time and balance. This interview is full of passion and connection it shows the deeply personal side to making a dream a reality.
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Scaling Up Compensation
Subtitled 5 Design Principles for Turning Your Largest Expense into a Strategic Advantage
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