How to Go From Blogging Failure to Massive Success The Blogger Genius Podcast

This episode explores how to go from a blogging failure to massive success, but before we launch in...
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In today’s episode, I am interviewing Lauren McManus. 
I find Lauren’s story interesting, especially the party where she and her business partner started a blog that didn’t go anywhere. Not everybody hits it big with that first iteration.
After the failure, they started another blog, Avocadu, that was a huge success by all standards. They followed that success with a business teaching others how to grow online businesses called Create and Go. 
Lauren now lives the life I dream of a digital nomad. She travels the world while running her businesses. In fact, she joined me for this conversation from Chile. 
From Failure to Massive Success The difference between the first blog (failure) and the second blog (massive success) was the audience focus. 
Lauren tried to cater to people exactly like herself with her first website. 
Her demographic was young people who wanted to be social, but maintain their health at the same time. That website failed. The diet program they were trying to sell failed. 
The second time they started a website, they hid their own faces and wrote articles addressing all health questions. The audience they ended up attracting the most was 45-year old women, mostly mothers. 
They took the time to learn how to market to the correct demographic and their product sold immediately. 
They took the time to drive traffic, build an audience, and learn their audience before selling products, and that made all the difference. 
They still sell their original e-book with video updates, and it still performs very well. 
Building an Avatar Through an Email List As the blog was growing, Lauren was using Pinterest to drive traffic to it. Once someone came to the blog, there were multiple opportunities to sign up for emails. 
Lauren and her partner also wrote articles on every single subject related to health they could think of in the beginning test phase. 
They needed to find out exactly who their audience was so that they could create content and products specifically for that person.
Once they learned that yoga and weight loss content was what the majority of their audience wanted, they focused on creating products for those two topics. 
At the bottom of their first email to new subscribers, Lauren would ask what the person’s number one problem was in achieving their goals. The responses were typically very in-depth, and gave them the insight they needed to create a customer avatar. 
How Many “At Bats” Does It Take?  Just like Lauren discovered, we don’t always blow it out of the water on our first go ‘round. 
Sometimes, we have to try multiple times before we find the thing that’s going to work for us.
I call these “at-bats,” because they aren’t failures; they’re simply figuring out what works. 
Do not be