39 min
109: Creating a Content Strategy that Converts: Driving Sales through Free Content with Nicole Riccardo Seriously in Business: Brand + Design, Marketing and Business
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- Marketing
Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?
In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.
We also chat different ways that you can build community online even with a low following!
Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?
In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.
We also chat different ways that you can build community online even with a low following!
39 min