“Advertising: The gentle art of persuading the public to believe that they want something they don’t need.” W.T. O’Connor, Ad Sense 1905.
100 years later I’m not so sure I’d use the word “gentle”.
Marketers are trained to hack our brains to convince us we want things we don’t need.
Were you taught a robust way to work out if you can afford all of those things you want?
In today’s episode I’ll share with you a framework I’ve developed over the past 15 years that you can use to build a plan of what you can afford.