129: From Data to Dollars - How Customer Avatars Drive Profitable Marketing Campaigns with Rashida Tayabali Seriously in Business: Brand + Design, Marketing and Business

Let's dive into the world of customer avatars and how they can revolutionize your marketing approach. Our special guest, copywriting expert Rashida Tayabali, believes that understanding your customer's likes, dislikes, needs, fears, goals, and dreams is crucial in selling products. Join us as Rashida shares her expertise, tips, and insights on creating customer avatars and why they are a game-changer in attracting dream clients and achieving maximum return on investment. So grab your headphones and get ready to be inspired!