Taking your audience from avid listeners to paying members can be a lucrative way of monetising your podcast.
Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. If you’re thinking about starting a podcast, or simply finding a better way to get your message out to your audience, then this is the podcast for you
The membership model, on paper, is a great idea. You generate a community of loyal subscribers, they pay you every month and you have a consistent revenue stream. The problem is, it’s not as easy as it sounds. The churn rate, or the amount of people that quit using a subscription after only a few months, can be very high. And people, especially nowadays with so much content out in the world, demand a very high degree of quality if they’re going to pay monthly.
At We Are Podcast 2016, we had a panel of industry experts sit down and share how they’ve made their own subscription models work. The discussion was informative, interesting — and sometimes downright hilarious. You’ll definitely want to give it a watch.
The featured panel guests include:
Sean D’Souza, Owner of PsychoTactics and Author
Nathan Chan, CEO & Publisher of Foundr Magazine
Carla Papas, Co-founder of The Merrymaker Sisters
Karly Nimmo, Director of Killer Kopy and Host of two No.1 iTunes podcasts: Karlosophies & Keeping Good Company
They also discuss:
Why memberships should be community driven
How to create accountability in your members
How to get members to share and participate more
Using members to supplant recruitment for events
Why membership models won’t work for everyone
The importance of making members feel safe and comfortable
Some ideas for keeping things fresh in your subscription service
How to recruit quality members
We Are Podcast – website
We Are Podcast – Facebook Group