138: 4 Things to Think About When Designing Your Brand (or Rebrand)

When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message.

In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or taking the DIY approach, this episode will provide valuable insight into creating a robust, lasting brand.
 

Key Takeaways:

- Understanding the impact of your brand: How a brand influences the perception of a business, including the value placed by the audience, first impressions, and professionalism.

- First impression matters: The importance of communicating the right message through visuals, addressing factors like price point, brand vibes, personal representation, ideal clientele, and industry representation.

- Practical considerations for brand usage: From social media to print collateral, consider where your brand will be used, enabling the creation of adaptable graphics suitable for various platforms and mediums.

Tune in to gain insights that will help you make informed decisions in designing a brand that truly reflects and enhances your business!