1 hr 14 min

#18 Distributors: making sales with margin‪.‬ Foodpreneur with Chelsea Ford

    • Entrepreneurship

Using distributors to sell means foodpreneurs often compromise on margin. You don't have to, you just need to be prepared by knowing that if you use a distributor to sell to a retailer, you need enough margin in your pricing to pay for everyone along the way. Everyone needs to be paid and I suggest you start by 'pricing backwards.'Often foodpreneurs figure out the ‘pricing backwards’ calculation too late.I talk with Hayssam Bejjani, 'The Chief' at Cartel & Co, a boutique food & ...

Using distributors to sell means foodpreneurs often compromise on margin. You don't have to, you just need to be prepared by knowing that if you use a distributor to sell to a retailer, you need enough margin in your pricing to pay for everyone along the way. Everyone needs to be paid and I suggest you start by 'pricing backwards.'Often foodpreneurs figure out the ‘pricing backwards’ calculation too late.I talk with Hayssam Bejjani, 'The Chief' at Cartel & Co, a boutique food & ...

1 hr 14 min