42 min
2. The ‘ticked box’ isn’t enough | How to move past tokenism in advertising Make It shEqual
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- Marketing
Welcome to episode two of Make it shEqual, the Podcast empowering advertising to get equal. In this episode our host, Sarah Davidson is speaking with National Marketing Manager at Coles, Alex Piercy and hearing from Rosie Chong on her personal experience around media representation and working in the media industry as a first-generation Asian-Australian.
Explored in this episode:
As a marketer, your campaigns have the power to push against or reinforce damaging stereotypes.
The frameworks available to help creative, marketing and communications professionals create progressive and inclusive advertising.
It isn’t about ticking boxes, it is time to move past tokenism to show depth of character and point of view.
How to stand up and push for more realistic and authentic portrayals in your work.
Advertisers and content creators hold tremendous power and influence, and with the right knowledge, skills and commitment, can use this power to promote better equality in ads.
Rosie Chong’s experiences and perception of how Asian-Australians and Asian culture more broadly are represented in Australian media and how this has changed over her lifetime.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
Welcome to episode two of Make it shEqual, the Podcast empowering advertising to get equal. In this episode our host, Sarah Davidson is speaking with National Marketing Manager at Coles, Alex Piercy and hearing from Rosie Chong on her personal experience around media representation and working in the media industry as a first-generation Asian-Australian.
Explored in this episode:
As a marketer, your campaigns have the power to push against or reinforce damaging stereotypes.
The frameworks available to help creative, marketing and communications professionals create progressive and inclusive advertising.
It isn’t about ticking boxes, it is time to move past tokenism to show depth of character and point of view.
How to stand up and push for more realistic and authentic portrayals in your work.
Advertisers and content creators hold tremendous power and influence, and with the right knowledge, skills and commitment, can use this power to promote better equality in ads.
Rosie Chong’s experiences and perception of how Asian-Australians and Asian culture more broadly are represented in Australian media and how this has changed over her lifetime.
We hope you enjoyed this episode, don’t forget to share the show to help us spread the message of equal advertising and subscribe, so you don't miss any episodes of Make it shEqual.
For more information on the work of shEqual including the research report this podcast is based off, and how you can get involved, head to our website and subscribe to our monthly newsletter.
shEqual, a program by Women's Health Victoria, is supported by the Victorian Government and Respect Victoria.
42 min