21 - Kenton Olson From Seattle Seahawks On The Social Engagement Myth, Digital Lessons From The NFL Off-Field - Sports Stars and Experts Share Sports Marketing, Business, Leadership Insights

    • Sports

The NFL's Seattle Seahawks have about 9 million followers on social media, and a fan engagement strategy that's the envy of sporting clubs around the world.

Kenton Olson is the Director of Digital and Emerging Media at the Seahawks, and Off-Field caught up with him at Mumbrella Sports Marketing Summit 2017, where he was the event's keynote speaker.

We talked to Kenton about why he doesn't care much for engagement on social media, optimising for outcomes, the keys to content strategy, getting buy-in from athletes and much more.

We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing.

More information about the annual event: https://mumbrella.com.au/sports


The Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine.

Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

Find out more:
Sign up to our mailing list and contact us here - http://off-field.co
Join us on Facebook - http://facebook.com/offfieldpodcast
Send us an email - amontesi@pickstar.com.au

The NFL's Seattle Seahawks have about 9 million followers on social media, and a fan engagement strategy that's the envy of sporting clubs around the world.

Kenton Olson is the Director of Digital and Emerging Media at the Seahawks, and Off-Field caught up with him at Mumbrella Sports Marketing Summit 2017, where he was the event's keynote speaker.

We talked to Kenton about why he doesn't care much for engagement on social media, optimising for outcomes, the keys to content strategy, getting buy-in from athletes and much more.

We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing.

More information about the annual event: https://mumbrella.com.au/sports


The Off-Field podcast is produced by PickStar, the best place to book sports stars and influencers for any event, campaign or engagement you can imagine.

Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

Find out more:
Sign up to our mailing list and contact us here - http://off-field.co
Join us on Facebook - http://facebook.com/offfieldpodcast
Send us an email - amontesi@pickstar.com.au

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