The NFL's Seattle Seahawks have about 9 million followers on social media, and a fan engagement strategy that's the envy of sporting clubs around the world.
Kenton Olson is the Director of Digital and Emerging Media at the Seahawks, and Off-Field caught up with him at Mumbrella Sports Marketing Summit 2017, where he was the event's keynote speaker.
We talked to Kenton about why he doesn't care much for engagement on social media, optimising for outcomes, the keys to content strategy, getting buy-in from athletes and much more.
We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing.
More information about the annual event: https://mumbrella.com.au/sports
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Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.
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