#22. Launch marketing: how to promote your new product or service to market for the first time Nerds of Business

Season 2: 'Product development', Episode 10

The 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done.
Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

2.22 Vegemite brand fail story

10.01 Don't put all your eggs in one basket

13.43 Launch small and test

23.35 The power of community in a successful product launch

25.40 Rolling out comms across all online channels such as socials, email

27.56 Using friends as first customers

31.28 The danger of focusing on big corporate customers for B2B

39.57 Using a pre-launch wait list to build anticipation and demand

45.22 RECURRING SEGMENT: Nerd under pressure

Resources and links:

Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/
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