222: DEEP DIVE 🤿 Personal brand vs business brand - further insights, 4 examples, plus recommendations (solo episode featuring Trevor Young‪)‬ REPUTATION REVOLUTION: The Personal Brand Monetisation Show

THIS SOLO EPISODE DIGS DEEPER INTO THE HOT TOPIC OF --


"Should you focus on building your personal brand, or business brand?"


It follows on from the previous episode (#221) in which brand strategist, Sam Osborn, content coach, Brendan Keogh, and I discussed this topic, albeit in quite broad terms.


However, I felt there was unfinished business.


I subsequently blogged about the topic and had conversations with people on LinkedIn and Twitter. I put my thinking cap on. I went for long walks to gain additional clarity around the subject.


Here I was: I'd been neck-deep in the PR and marketing arena for many years now; I'd advised countless individuals – entrepreneurs, professional experts and thought leaders – on both their personal and business brands,


But I felt I hadn't sufficiently come to any real concrete conclusions to this common issue.


It had always been, in my instance anyway, a case by case proposition, depending on who I was talking to at the time, and what their particular circumstances were.


Until now.


I decided the best way to help people better understand this branding conundrum and thus have greater clarity as to which strategy would work best for them - 'personal brand vs business brand' - was to provide real-life examples of people who had already gone a fair way down the path, and then unpack their respective situation.


Which is what I have done in this episode.


I hope you get value from it!


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