Lynne Anderson, CEO of the Australian Paralympic Committee, has played a key role in the growing recognition of paralympic sports and its athletes, on the back of important commercial and media partnerships ... and amazing personal stories.
Lynne talks about the influence of the paralympics, which extends well beyond the sporting arena into the community and corporate sectors.
But Lynne talks about the challenges remain, and why there's still a long way to go for Paralympians to gain wider recognition.
We're sharing a number of interviews and discussions from Mumbrella Sports Marketing Summit on our Off-Field podcast, so make sure you subscribe to the show so you don't miss a thing.
More information about the annual event: https://mumbrella.com.au/sports
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Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.
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