47 min

#37 | Firkin good Whisky with Mike Collings Living Proof: Conversations for Bartenders

    • Food

Mike Collings is one of the most experienced Marketing Directors in the Whisky industry, having worked with some of the biggest brands in the world during his time at Diageo (which was then known as United Distillers). He played a major hand in launching Johnnie Walker Blue Label, Green Label and helping to reinvent Jack Daniels and Southern Comfort among others.

Now, Mike is producing his own range of whiskys, including the luxury, handcrafted and personalised 'Imperial Tribute' and most recently, his range of 'Firkin Whisky Co' bottlings.

Mike Collings is one of the most experienced Marketing Directors in the Whisky industry, having worked with some of the biggest brands in the world during his time at Diageo (which was then known as United Distillers). He played a major hand in launching Johnnie Walker Blue Label, Green Label and helping to reinvent Jack Daniels and Southern Comfort among others.

Now, Mike is producing his own range of whiskys, including the luxury, handcrafted and personalised 'Imperial Tribute' and most recently, his range of 'Firkin Whisky Co' bottlings.

47 min