1 hr 17 min

37 - Mike Turtur On Respect, Wooing Cycling Stars And Economics In 20 Years Of The Tour Down Under Off-Field - Sports Stars and Experts Share Sports Marketing, Business, Leadership Insights

    • Sports

Mike Turtur is one of the most influential men in Australian cycling and universally respected by the most powerful people in the sport, particularly the world's top riders.

He says this respect helped him avoid failure in the early years of his race, the Tour Down Under. Mike has been Race Director of the Tour since its inception in 1999 and now, ahead of the 20th edition, It's the biggest cycling event outside of Europe. Mike reflects on the Tour's humble beginnings, early success and challenges, and the superstar riders, including Lance Armstrong.

Following revelations of doping, Mike admits he was wrong about Lance but has no regrets about the deal to bring him to South Australia - and gives a big whack to the critics. He says it put the Tour on the map and brought in a staggering economic return.

Mike talks about what it takes to pull off such a huge event, balancing sport, tourism and commercial KPIs, and the biggest threats to the race.

He also shares hilarious stories about the divas of world cycling, a night on the wines with legend Eddy Merckx and much more, including memories from his years as an Australian track cyclist, where he won both Olympic and Commonwealth Games gold medals.

Tour Down Under - http://tourdownunder.com.au


Want to book Mike Turtur or another cycling legend for an event or other opportunity?

Our Off-Field podcast is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

Find out more:
Sign up to our mailing list and contact us here - http://off-field.co
Join us on Facebook - http://facebook.com/offfieldpodcast
Send us an email - amontesi@pickstar.com.au

Mike Turtur is one of the most influential men in Australian cycling and universally respected by the most powerful people in the sport, particularly the world's top riders.

He says this respect helped him avoid failure in the early years of his race, the Tour Down Under. Mike has been Race Director of the Tour since its inception in 1999 and now, ahead of the 20th edition, It's the biggest cycling event outside of Europe. Mike reflects on the Tour's humble beginnings, early success and challenges, and the superstar riders, including Lance Armstrong.

Following revelations of doping, Mike admits he was wrong about Lance but has no regrets about the deal to bring him to South Australia - and gives a big whack to the critics. He says it put the Tour on the map and brought in a staggering economic return.

Mike talks about what it takes to pull off such a huge event, balancing sport, tourism and commercial KPIs, and the biggest threats to the race.

He also shares hilarious stories about the divas of world cycling, a night on the wines with legend Eddy Merckx and much more, including memories from his years as an Australian track cyclist, where he won both Olympic and Commonwealth Games gold medals.

Tour Down Under - http://tourdownunder.com.au


Want to book Mike Turtur or another cycling legend for an event or other opportunity?

Our Off-Field podcast is produced by PickStar, the best place to book sports stars for any event, campaign or engagement you can imagine. Choose from over 700 sports stars past and present, PickStar works fast with ANY budget. Visit the PickStar website now - http://pickstar.com.au

Off-Field focuses on the world of sport outside of the arena with the people who make it happen. Hosted by James Begley and Andrew Montesi.

Find out more:
Sign up to our mailing list and contact us here - http://off-field.co
Join us on Facebook - http://facebook.com/offfieldpodcast
Send us an email - amontesi@pickstar.com.au

1 hr 17 min

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