20 min

Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

    • Marketing

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online 
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 
More strategies to ensure your business isn’t “fragile”! 
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
 
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales. 
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people. 
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
Driving sales to your website in your sleep
Training your customers to buy from you online 
Why you need to give customers a reason to shop from you online or you’re wasting your time and energy 
More strategies to ensure your business isn’t “fragile”! 
I’m excited for this quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
Join me on Thrive by Design for podcast episode 465!
 
Here are the resources mentioned in the show:
Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media)
Apply For Early Bird Enrollment to Train Your Customers To Buy Online
The Desired Brand Effect

Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week. 
 
Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations
 
If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.
 
xo, Tracy Matthews
 
Follow on Instagram:
Follow @Flourish_Thrive on Instagram
Follow @TracyMatthewsNY  Instagram
Follow Flourish & Thrive Facebook
 
Follow us on Tik Tok:
Follow @Flourish_Thrive Tik Tok
Follow @TracyMatthewsNY on Tik Tok
 

20 min