28 min

#5 Paul Hogan-Australia owes you $5 billion What's Your Message? with Cam Barber

    • Business

In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades.

Who wouldn't want another their own shrimp on the barbie?

In 1984 Paul Hogan used his messaging skills to convince 300 million Americans to love Australia. His tourism campaign was such a success it underpinned Australia's success for two decades.

Who wouldn't want another their own shrimp on the barbie?

28 min

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