52. You Make It Happen: 5 Simple Steps To Improve Your Sales And Immediately Increase Business Growth (with Stev Lackovic, The Entourage)

Business owners have a love-hate relationship with sales. Sales is the lifeblood of a business - you need it to drive growth. In fact, it is the #1 skill you need to start, grow and scale your business. But entrepreneurs don't get into business to become great at sales. How can you develop this skill, and, even better, how can you enable your team to do it so you're not the main person doing all the sales and bringing in all the revenue?

That's why we've enlisted our team's Head of Entrepreneurial Development, Stev Lackovic, to give you a really simple 5 step breakdown for how you can start improving your sales and start increasing profitable business growth. From changing your mindset around sales to altering your sales messaging and focus, to giving you the key elements to a highly effective sales process, this is the episode of The Make It Happen Show where it's time for you to make your sales work for you. Lean into these principles we discuss in this episode and watch your business transform.

Timestamps:

3:14 - How our perception of sales affects our overall strategy 4:44 - Why having the 'doctor's mindset' is crucial to guiding customers 6:29 - The impact of being authentic 7:54 - Why you need to obsess about your consumer 10:51 - The 4 principles of creating a bulletproof process that can scale your business 14:40 - Summary of the 5 key components to scaling your business