45 min
562: Jessica McGovern – How to target and attract high-end photography clients PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
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- Management
Premium Members, click here to access this interview in the premium area
Jessica McGovern of www.jessicamcgovern.co.uk produces THE most stunning dog and horse photography you will see. I mean it; her work is truly breathtaking.
She works with clients both on location and in the studio. On her website, she says that most clients tend to invest between £500 and £3000 in their photographic session and artwork afterwards.
She is based in the UK and is an international multi-award-winning photographer, which is unsurprising if you check out her Instagram feed, let alone her website.
She brands herself as Yorkshire’s high-profile dog and horse photographer.
In addition to her photography, she and her husband, Dan, are behind the online and in-person photography training platform That Tog Spot.
In this interview, Jessica shares how she targets high-end, upper-echelon clients in her pet photography business. As always, you can apply what she shares to your photography business, no matter the genre you focus on.
Here's some more of what we covered in the interview:
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
I love work. And the reason why is I find it fulfilling. It doesn't feel like work most of the time. I think that's the best place that anybody can end up at. – Jessica McGovern
Seriously, that's not all.
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jessica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I would much rather give out a booklet than a business card. Because a business card is often… just gonna get lost in a drawer somewhere. And it doesn't tell them anything. Whereas a little mini brochure, doesn't have to be massive, is something that feels nice. It's on brand. It looks nice. It's got examples in it. It's got information in. It's got some pricing in if you want it to have pricing in it. – Jessica McGovern
If you have any questions I missed or a specific question you’d like to ask Jessica or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
NEW MASTERCLASS – Third Party Marketing on steroids with willing and waiting partners
Less than 24 hours to go before the live training with Johl and Jacinta on their marketing strategy,
Premium Members, click here to access this interview in the premium area
Jessica McGovern of www.jessicamcgovern.co.uk produces THE most stunning dog and horse photography you will see. I mean it; her work is truly breathtaking.
She works with clients both on location and in the studio. On her website, she says that most clients tend to invest between £500 and £3000 in their photographic session and artwork afterwards.
She is based in the UK and is an international multi-award-winning photographer, which is unsurprising if you check out her Instagram feed, let alone her website.
She brands herself as Yorkshire’s high-profile dog and horse photographer.
In addition to her photography, she and her husband, Dan, are behind the online and in-person photography training platform That Tog Spot.
In this interview, Jessica shares how she targets high-end, upper-echelon clients in her pet photography business. As always, you can apply what she shares to your photography business, no matter the genre you focus on.
Here's some more of what we covered in the interview:
What’s on Offer for Premium Members
If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.
Plus, special member-only interviews.
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
I love work. And the reason why is I find it fulfilling. It doesn't feel like work most of the time. I think that's the best place that anybody can end up at. – Jessica McGovern
Seriously, that's not all.
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Jessica shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I would much rather give out a booklet than a business card. Because a business card is often… just gonna get lost in a drawer somewhere. And it doesn't tell them anything. Whereas a little mini brochure, doesn't have to be massive, is something that feels nice. It's on brand. It looks nice. It's got examples in it. It's got information in. It's got some pricing in if you want it to have pricing in it. – Jessica McGovern
If you have any questions I missed or a specific question you’d like to ask Jessica or if you want to say thanks for coming on the show, feel free to add them in the comments area below.
NEW MASTERCLASS – Third Party Marketing on steroids with willing and waiting partners
Less than 24 hours to go before the live training with Johl and Jacinta on their marketing strategy,
45 min