#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led The Internet Marketing Podcast

In this episode we're joined by Michael McPherson, Co-Founder of The Purpose Led. Michael joins us to share his advice on how businesses can build greater trust and credibility on Amazon.
 
In this episode we discuss:

What questions can you ask of prospects to best understand their purpose?What accreditations can help signify a businesses' commitment to ecological issues?The moral challenge for brands of being value-driven and selling on AmazonHow can you sell on Amazon responsibly?Can you build a purpose led brand from scratch on Amazon?
Referenced on this podcast:
https://ecologi.com/https://www.bcorporation.net/https://www.bonrawfoods.com/
CONNECT WITH MICHAEL/THE PURPOSE LED:
https://www.thepurposeled.com/ 
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd like us to cover, please send this info to marketing@sitevisibility.com
 

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