74. You Make It Happen: A Step-By-Step Guide To Successful Marketing Of You And Your Business On LinkedIn (with Nathan Reiche, Content Chemistry)

If you and your business aren't on LinkedIn in 2021, you're missing out on a huge opportunity to reach new audiences and build you and your business's expertise, authority and trust, especially in your own industry. That's why this episode of The Make It Happen Show is brought to you by one of our Partners here at The Entourage, who is also a Hubspot Gold Partner, and the CEO and Founder of digital marketing agency, Content Chemistry, Nathan Reiche. An expert in all things content, social and especially, LinkedIn, Nathan will take you through in this episode the step-by-step guide on how you can grow you and your business' LinkedIn in a way that builds credibility, drives brand awareness, and reaches qualified leads to make it happen. Check it out now and if you learned something in this episode, don't forget to subscribe and share it with another business owner who could benefit from learning this too. Timestamps: 1:01 - Why LinkedIn is the go-to platform for professionals and businesses 2:02 - Effective B2B targeting strategies and how to drive leads on LinkedIn 3:54 - How to optimise your LinkedIn profile as a business owner 6:52 - Why you should grow your LinkedIn professional network 10:10 - Why you should share valuable and consistent content 11:42 - How you should manage your content and community on LinkedIn 13:14 - Best strategies to optimise your LinkedIn company page 16:23 - The importance of LinkedIn Ads Manager