77. Amal Wakim, Equalution // From A Weekly Wage of $240 To Forbes 30 Under 30: Key Strategies And Lessons To Becoming One Of Australia's Fastest Growing Tech Companies

It's no easy feat building and growing a tech business with no technical experience. It's a whole other achievement to then be ranked on Deloitte's Technology Fast 50, named Business News Australia's Top 100 Young Entrepreneurs, AND listed on Forbes 30 Under 30 Asia Pacific too! Amal Wakim, the Co-Founder of Equalution, did exactly that. How did she make it happen in under 6 years and what were some of the biggest lessons she's learned in the growth and changes of her health and nutrition tech business, Equalution? Amal doesn't hold back in this episode of The Make It Happen Show in sharing the exact strategies she took to driving Equalution's growth to where it is today and seeing a 987% growth in revenue in the past 2 years alone. This is a great ep diving deep into the skills, frameworks and mindsets any scaling founder needs to have and learn. Check it out now if you too, want to take your business to that next level. Timestamps: 2:00 - The popularisation of flexible dieting 5:03 - The strategy behind marketing flexible dieting, and how Equalution was founded 9:23 - Why Amal decided to dedicate an app for Equalution to come to fruition 14:16 - How Amal—as a non-tech founder—built an app 17:39 - What you need to look for to find the right partner, and what to keep in mind of when working with outsourced agencies 21:00 - The importance and payoff of finding leaders and managers that fit in a company's culture 23:09 - The team behind Equalution, and how Amal has built its culture and org. chart 24:22 - How Amal has transitioned and balanced her roles as a Founder and as an executive 27:12 - The mindset and strategies you need to practise when pivoting your business 32:37 - The biggest business lesson that Amal has taken to heart