79. Language Technology, NLP, and SEO ft Dr. Rachael Tatman Rankable

In episode 79, Dr. Rachael Tatman stops by to share her thoughts on how language modeling can be used to enhance your SEO efforts.
Dr. Tatman details what impact things like Google's BERT have on an SEO campaign and how machine learning capabilities can help to analyze and improve a strategy.
She also educates us on the pitfalls and shortcomings of language modeling and why you should never depend on it as your only resource.

(0:00) Intro
(3:02) How BERT Impacts Google Search
(6:45) Why Does Language Modeling Make Search Better?
(10:36) Evolution of Algorithms
(12:15) Ongoing Changes In Language Modeling
(14:20) What is the Future of Search?
(18:38) Do Not Depend on Language Modeling
(25:50) Rapid Fire Rankings 🔥

Rank your Top 3 Coffees:
Cortado
Doppio
Bombon

Rank your Top NLP Language Model:
Statistical Language Models.

Rank your biggest takeaway from NAACL Conference 2022:
Researchers care.

Rank the top 1-3 SEO or Marketers that you most look up to:
Abeba Birhane

Rank your number one cause/charity that you want to promote:
Algorithmic Justice League
Data Society
Center for Democracy in Technology