81. AI Content Hot Takes From A Man Of Content ft Rob Lennon Rankable

In episode 81, Rob Lennon of Maven rolls through to give us some scathing hot takes and valuable insights about how to approach content.
We discuss how Google's Helpful Content Update could impact enterprise organizations and how to harness the power of entities.
Rob also shares how he interacts with content in his day-to-day life and how it helps to inform strategy.
(0:00) Intro
(0:55) Near Death Experiences
(7:40) How Do You Consume Content
(11:25) Helpful Content Update
(14:37) How Will Big Brands Adapt To Google’s Helpful Content Update
(17:35) Artificial Story Telling
(20:01) The Power of Words
(25:35) The Impact of Entity SEO
(29:01) Rapid Fire Rankings 🔥
Rank your best SEO marketing win:
1) Building a content engine that produced 5 articles/week
2) Ranking 1 and 2 for Page 1 on Google for our best search term
3) Got a $3000 1-day consulting gig based on the high authority of my content

Rank your Top 3 SEO tools:

SurferSEO
SEMrush
iloveimg.com
Rank your best SEO trick or tactic:
1) Topic authority constellations
2) Skimmable headers that tell a story
3) Banger opening line
Rank what you love most about SEO as an industry:
1) Winning.
2) Tinkering.
3) How it is both creative and technical

Rank the top 1-3 SEO or Marketers that you most look up to:
Neil Patel
Shaan Puri
Justin Welsh

Rank your number one cause/charity that you want to promote:
World Central Kitchen