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#284 - How to stop working for free - Lee Matthew Jackson
There are many ways you may be working for free. Some are by choice, others are not so obvious. In this episode we explore ways you could be devaluing your service and missing out on opportunities to charge for your expertise.
Full show notes: https://agencytrailblazer.com/how-to-stop-working-for-free/
#283 - Do you really need more leads? - Lee Matthew Jackson
"How do I generate more leads"? This is a common question in our community. In most circumstances I'd suggest you don't need more leads, you need better leads and a better nurture and conversion process.
Full show notes: https://agencytrailblazer.com/do-you-really-need-more-leads/
#282 - Fake it till you make it? - Lee Matthew Jackson
You've heard the phrase "fake it till you make it"? Many agencies take this and feel they have to project an image of a large, vibrant, successful and global business that is going places. Others in the agency space try to establish themselves as authorities whilst they are struggling with the very things they teach.
Full show notes: https://agencytrailblazer.com/fake-it-till-you-make-it/
#281 - Managing debt in your agency - Lee Matthew Jackson
Back in the late 00s, my agency at the time was struggling through the global recession. Our model included print management which would leave us responsible for paying printers long before our clients paid their final invoices. Throw into the mix clients disappearing, staff cost, rent, rates etc and you can see how quickly debt can form in your business.
Full show notes: https://agencytrailblazer.com/managing-debt-in-your-agency
#280 - How to build your audience (and why you need to) - Lee Matthew Jackson
In order to build influence, generate leads and grow our agencies need to build an audience. An audience is a group of people that are aware of you and whom consume your content.
As you build your platform and attract your ideal customers (your audience) you will find you begin to generate leads to your services and sales to your products.
Full show notes: https://agencytrailblazer.com/how-to-build-your-audience-and-why-you-need-to/
#279 - What would you do differently? - Lee Matthew Jackson
If you had to start your business from scratch, what would you do differently? What would you do again that worked? Having been in business you will have learned what works and what doesn't. These are valuable lessons that we can apply to an imaginary fresh start. Let's go on a journey of starting our business from scratch and see if there is anything from it you can use to make change in your business today.
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The best podcast for the web industry
I started listening to this podcast from episode 86, and it has been the one podcast I’ve never stopped listening to.
Lee is a great host, and a good person. This show is about building the right kind of agency and has helped keep me on track as I’ve grown my own.
Entertaining and Insightful
I love the fact that most of the episodes are with real people working in the industry, not just guru speaker types. I always get some great ideas and inspiration. Plus Lee is a bit of a dag so it's fun to listen to.
Really loved this Lee! Brilliant Episodes and all the bonus content you share on your site is awesome value