60 episodes

Join Fyllo’s Chief Commercial Officer, Jeff Ragovin on his quest to explore the intersection of cannabis, compliance and creative with the most prominent industry leaders

Alchemy Podcast Fyllo

    • Marketing

Join Fyllo’s Chief Commercial Officer, Jeff Ragovin on his quest to explore the intersection of cannabis, compliance and creative with the most prominent industry leaders

    Dan Hirsch, Co-Founder, DataOwl

    Dan Hirsch, Co-Founder, DataOwl

    Dan discusses interacting with cannabis consumers in engaging and personalized ways, building customized dispensary loyalty programs that drive relevancy, retention and sales, and how both endemic and traditional brands can benefit from and utilize cannabis audience data.

    • 24 min
    Ericka Pitman, CMO, Viola

    Ericka Pitman, CMO, Viola

    Ericka discusses the importance of representation and diversity in cannabis C-suites, similarities between cannabis and alcohol industries, and Viola’s purpose led marketing approach to creating equity for black communities.

    • 25 min
    Matthew Nordgren, Founder & Krishnan Varier, Managing Partner, Arcadian Capital

    Matthew Nordgren, Founder & Krishnan Varier, Managing Partner, Arcadian Capital

    Matthew and Krishnan discuss the growth of their smart investments over the past two years in the cannabis space, what their investment process looks like, and how the cannabis consumer is driving the industry.

    • 30 min
    David Jakubovic, Film Director, CBD Nation

    David Jakubovic, Film Director, CBD Nation

    David discusses directing and producing CBD Nation, crafting powerful stories that communicate complex topics, and breaking the taboo around cannabis.

    • 25 min
    Paul Rosen, Co-Founder & CEO, Pantry

    Paul Rosen, Co-Founder & CEO, Pantry

    Paul discusses creating health focused cannabis infused foods with the Pantry brand, the problem with the edible category and Pantry’s solution to it, and the key to delivering a brand promise to cannabis consumers.

    • 27 min
    Charles McElroy, Founder & CCO, Goldleaf

    Charles McElroy, Founder & CCO, Goldleaf

    Charles discusses normalizing cannabis in the mainstream, navigating the Ohio market, and creating high-value cannabis content.

    • 24 min

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