Ambitious Entrepreneur Show Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU

Have you been pitching yourself to podcasts to share your expertise? 
You know what you have to share is valuable, and you also know that getting on other people's podcasts is a great way to build your visibility and generate new leads. Yet, you haven't been able to secure a guest spot, and wonder what you are doing wrong? 
Joining me today on the show is Melanie Benson. 
Melanie - Profit Amplifier & Possibility Ignitor for Expert-preneurs, shows you how to stand out in a crowded market and attract high paying clients and opportunities. Since 2000, Melanie has a proven track record of accelerating results for her clients (it's not uncommon to see 3-5x revenue increases in the first 6 months.)  
She’s host of the Top 1.5% Podcast, Amplify Your Success, co-host of Next Level Influence, is author of Rewired for Wealth, and Entrepreneur.com’s Start Up Guide to Starting an Information Marketing Business, and has been featured in Bloomberg BusinessWeek, Woman’s Day, and Parenting. Melanie is a founding executive team member of Women Speakers Association. 
Here are reasons why you should listen to the full episode: 

Why being a 'guest expert' on podcasts is a good way to attract clients 

Top Mistakes guest experts make, and the 'talented expert gets crickets' problem 

Turning a podcast episode you've guested on into a 24/7 client attraction machine 

How to get on top-rated shows.  


RESOURCES:  


Subscribe to my weekly newsletter – The Influence Bulletin 


The Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love. 


How to Become Distinguishable, Uncopyable and Irresistible Masterclass  

Are you struggling to be known as a trusted authority in your industry? Book a time to chat with Annemarie.


Enjoy This Podcast?
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Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie

The post [Ep#388] How to Secure Guest Expert Spots on Podcasts for Lead Generation appeared first on The Ambitious Entrepreneur Podcast Network  
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Years ago, in my career coaching practice I used to look up to colleagues who had much more experience that I had.  
Sadly, I believed I needed to have more certifications to build my personal brand as a trusted authority, so I began to study more courses and attend more conferences. It became an obsession.  
 But here’s what I learned after hundreds of hours training, more certifications I can count, several awards, and still not feeling good enough... I didn’t need MORE of anything.  
So, in today’s show I discuss what I wish I had focused on instead, which would have made all of the difference for myself and for my clients and community.  
Let’s dive in to find out more on today’s show. 
ADDITIONAL RESOURCES:


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

Enjoy This Podcast?
If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie
 The post [Ep#387] Focus on BETTER – not more appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #30. 
This is the last of the ListenerIntoLead series – if you haven’t gone through all of them yet, I encourage you to do so. I share all of the things I wish someone had shown me back in 2008 when I started my first co-hosted podcast on how to leverage my podcast to get clients and to build my business. 
There wasn’t anyone around at that time and I had to learn through trial and error and many tens of thousands of dollars. So, I’m sharing what I’ve learned so you don’t have to go through the same frustration I did – you can get the right strategy in place and begin to generate results from your very first episode. 
Today’s tip is nurturing listeners into leads from your podcast – in fact from your very first episode. If you are still in the process of getting your podcast ready to launch, you can use the tactic I’m about to share with you. And, if you already have a podcast yet you haven’t been able to generate the results you hoped for – you can use this tactic as well, however you’re going to have to do a few more things as part of your overall strategy to make sure it does work for you with your existing podcast. 
I share more about the 3-part podcast series in my Profitable and Purposeful Podcasting Masterclass at PodcastingWithPurpose.com/ListenerIntoLead - I highly recommend you get access to it if you haven’t already as it’s jam packed with more information, along with my eBook: Industry Thought Leader: go From Invisible to Influential (and Profitable) with a Podcast.  
So that’s how you nurture listeners into leads from your very first episode, with your special 3-part thought leader podcast series.  
If you’ve enjoyed this series and want to know more about how you can work with me – I encourage you to get the Masterclass first. Or you may want to join me on my 90-Day Idea to Launch your Podcast Immersive on www.PodcastingWithPurpose.com/Immersive. Or if you’d like to work with me privately or book a time for a Strategy Call as you realise you need to look at your message and offerings as well – go ahead and book a time in my calendar: www.AnnemarieCross.com/StrategyCall  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
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Are you struggling to generate leads and clients for your coaching business? If you answered ‘Yes,’ you are not alone. In fact, according to various studies, businesses worldwide have confirmed that lead generation and getting new clients is within the top 10 challenges they continue to face. 
So, in today’s episode, I want to introduce you to a tool that will help you gauge what you need to do in order to increase leads (and ultimately clients), and where the gaps are that could potentially be letting leads (and clients) slip through the cracks. 
The tool is my ‘Pipeline Assessment’ tool. 
I created this tool initially for my clients to be able to see a visual diagram along with the impact small changes can make in terms of growing their audience, generating leads, having sales conversations, and ultimately enrolling customers into their coaching programs.   
I’m sure you’ve heard business mentors say that the way to increase sales is by increasing either one of these things:  

Stage 1: Exposure to a larger audience; [Awareness] 

Stage 2: Number of people who will show interest in learning more from you; [Leads] 

Stage 3: Number of people who then book a time to speak with you to find out more about your services; [Enquiries] 

Stage 4: The price of your programs. [Clients]  

 And, if you increase each of these stages by a small percentage, you can see an impressive increase in your overall business revenue.  
 The Pipeline Assessment Tool will help you pinpoint and track each of the stages.  
 Let’s dive in to find out more on today’s show. 
ADDITIONAL RESOURCES:  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

Enjoy This Podcast?
If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie

The post [Ep#386] Lead Generation: How to track and figure out what’s not working appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #29. 
If you’ve accessed my Profitable and Purposeful Podcasting Masterclass, you would have heard me talk about the customer journey and how your podcast can play an integral role in nurturing your customers along the customer journey when you have the right strategy and tactic in place. Make sure you listen to tip #30 as I share more about the tactic that will help you begin to nurture listeners into leads. 
The three stages to the customer journey, is Stage 1 Awareness, Stage 2 Consideration and Stage 3 Decision.  
Stage 1 – Awareness is when the potential customer is aware they have a problem and they are actively seeking answers. They’ve now come across your podcast and they are listening to you share your insights. 
Stage 2 – Consideration is when they have just taken that next step after your call to action - that listener has now become a lead and they are now considering the information you are sharing, they are considering you, they are continuing to build know like and trust, as they continue to consume and engage with the content you are sharing. 
Then Stage 3, is Decision – when with another call to action, your listener who has become a lead, is now being nurtured along the customer journey to become an enquiry, they are now either booking themselves on a strategy/discovery call waiting to speak to you about how you might be able to help them. 
Which has all started from your podcast, as you continued to build know, like and trust with your listener, nurturing them from Awareness stage, to Consider stage, right through to Decision stage.  
As I mentioned in my Masterclass – a customer journey is a strategic sequential set of steps that continue to build know, like and trust and once you have those strategic sequential set of steps in place they can continue to work for you 24/7, 365 days a year. 
Have you mapped out your customer journey and how you can leverage your podcast to nurture them through your strategic sequential set of steps?
If not, that’s what I encourage you to focus on. And, if you haven’t already, get access to my Profitable and Purposeful Podcasting Masterclass where I dive even deeper into the customer journey and how to nurture listeners into leads. www.PodcastingWitjPurpose.com/ListenerIntoLead that’s PodcastingWithPurpose.com/ListenerIntoLead   
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
 
Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #28. 
On tip #7 of this ListenerIntoLead series you would have heard me share: Where do you start when it comes to your podcast? You start with the end in mind. But not just ANY end in mind. 
But a specific end in mind. 
Because specificity is key. 
For instance a goal of: “I want to build visibility and brand awareness with my podcast” is not specific. 
Nor is, I want to grow my podcast downloads to 1,000 downloads per episode – that's not specific either. 
Go back and listen to that tip if you want to learn how to be more specific. 
Another thing I want you to be clear on starting with the end in mind – is thinking about (a) your overall message and where you want to position yourself as a trusted authority and (b) your overall business model and where specifically you want to lead people along your customer journey, so that you can begin to seed and lead people. I’ll speak more about the customer journey and your podcast in tip 29. 
For instance, one of my clients initially wanted to share more about her high level programs, BUT when we looked at her current and former customers we could see that her VIP clients had first begun working in her group coaching programs, which had a lesser investment and from there had become higher level VIP clients. 
She also wanted to grow her membership program and she realised if she focused first on growing that and seeding and leading into that program, she could begin to nurture her higher level clients from inside her membership program. 
So, her end in mind would be better focused on building her membership program and seeding and leading that within her call to action, rather than speaking about any of her other programs. 
So, when it come to your end in mind, think about your current business program pathway and your business model, along with the goals you have for your business? Can you get clear on how best your podcast can support you in achieving those goals? Once you do, you can ensure you have the right strategy in place, the right call to action at the end of your podcast, and the right follow up system that continues to build know like and trust and nurture listeners into leads and ultimately enquiries and paying customers. 
But that starts with getting clear on the end in mind and the right podcast strategy to support you. 
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
 
Learn more about your ad choices. Visit megaphone.fm/adchoices