Ambitious Entrepreneur Show Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27. 
Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not. 
If we look at the definition of fan in the Cambridge dictionary: 
“A fan is someone who admires and supports a person, sport, sports team.” 
Other words associated with fan include: a devotee, an enthusiast, people who are adoring, are avid supporters, are ardent support.  
Whereas let’s look at follower: 
“someone who is interested in something.” 
So quite different from a fan. 
You’ve heard me share more about the Podcast Positioning Quadrant – and the importance of building a highly engaged and highly niched audience – a community of ideal clients who love everything about what you say, what you stand for, they resonate with your values, your voice and your vision – and they need what you have to offer. Therefore they are fans of your podcast, of you. They admire you and support you. They are devoted to you, your message and brand. 
Versus someone who is just following you because they are interested in what you have to share. 
Big difference.  
Fans will binge listen to every episode. Followers just the ones that are of interest and when they get time. 
Fans will share your podcast and will engage with you in your community. Followers won’t. 
Fans will eventually do business with you, will recommend you and refer you. Followers won’t.  
So, when it comes to your podcast, get to know and understand your ideal client so well that you create a unique and compelling listener experience so you continue to build a community of highly engaged fans.  
I’ll see you in the next tip.  
YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
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One of my client’s once asked me: 
“How do you schedule your day? You seem to get so much done, and you are all-over social media. How do you do it all?” 
A great question. 
It has been a work in progress, and it continues to be a work in progress, as I know there is so much more I could be doing.
So, in today’s episode I share a list of the things I do, which I know have enabled me to be as productive as possible. I hope you find these helpful if being more productive is something you’re working toward too. 
ADDITIONAL RESOURCES:  


Book in for an Authority Audit 


5 Pillars to Build Visibility, Generate Leads and Enrol Clients with Ease Quiz 


Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 

Enjoy This Podcast?
If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie

The post [Ep#385] 7 Ways to Boost Your Productivity and Results FAST for your Coaching Business appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26. 
You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again. 
There are NO rules to podcasting other than the rules you set yourself. 
And, as the CEO of your business, you get to make the rules AND you get to break the rules if you want to, if you find something didn’t work as well as you had hoped. Or, because you changed your mind about something. 
For instance, if you don’t have time to create an ongoing podcast – don't. Just like one of my clients, create an ever-green podcast series and continue to leverage that in your content sharing and seed and lead strategy. 
Don’t want to do a long podcast episode? Don’t - keep them 5 minutes. Or 10 minutes, or whatever length that you believe best suits your ideal client. 
Remember, your podcast, your rules – you get to make them and you get to break them. 
Stop listening to people who tell you your podcast needs to be a certain length, that you need to publish at a certain frequency, or that you need sound effects, and all of the bells and whistles. 
Remember, your podcast is a way that you can continue to build an audience of your ideal client, it allows you to continue to build know, like and trust with your ideal client, and when your ideal client is ready to move forward – he/she will take that next step, which is something I’ll be speaking about in tip in upcoming tips. 
The only thing I will encourage you to do is make sure you are clear on the goals you want for your podcast (go back to tip 7) and then make sure the rules you set yourself and the strategy you use, best positions you to achieve the goals you want, with your podcast.   
I’ll see you in the next tip.  
YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
Learn more about your ad choices. Visit megaphone.fm/adchoices

My guest today says: “If you’re not on Google, then your competitors are taking away business from you. “ 
Joining me today is Brandon Leibowitz 
Brandon Leibowitz runs and operate SEO Optimizers since 2007. They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 
Here are three reasons why you should listen to the full episode: 

Learn SEO techniques for increasing traffic to a website 

Discover what you can do to get more leads and sales from your website 

Use social media marketing effectively for your business 

RESOURCES:  


Subscribe to my weekly newsletter – The Influence Bulletin 


The Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love. 


How to Become Distinguishable, Uncopyable and Irresistible Masterclass  

Are you struggling to be known as a trusted authority in your industry? Book a time to chat with Annemarie.

Connect with Brandon: Website | Twitter | LinkedIn |EMail | Instagram


About Brandon:
Brandon Leibowitz runs and operate SEO Optimizers since 2007.
They are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. 
You can connect with Brandon thru her Website | Twitter | LinkedIn |EMail | Instagram
Enjoy This Podcast?
If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
You can also follow us through Facebook. 
Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 

Twitter


Linkedin 

To staying ambitious, 
Annemarie
The post [Ep#384] Social media marketing: How to use it effectively for your business appeared first on The Ambitious Entrepreneur Podcast Network  
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Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25 
Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING.   
Because limiting yourself to just ONE THING seems totally foreign to you.   
And, life is too short to just focus on ONE THING.   
You’ve got diverse interests, you love learning, and having to choose just ONE THING gives you heart palpitations.   
I get it! Guess what?!  
You DON'T have to limit yourself to just ONE THING.   
However, you DO have to change the way you speak about what you do – especially on your podcast. 
Think of the ONE outcome you can help your client achieve through leveraging your unique blend of knowledge and experience you have to offer. Then create an outcome-focused statement you know your ideal client will notice.  
☂️ I call that: Your Umbrella Statement.    
Here’s an example:   
When I worked in the career industry my statement was: Get Noticed, Hired & Paid What You’re Worth. 
It's what my clients needed help with.  
I offered resume development, interview coaching, job search coaching etc., which sat under that statement.   
Now with #businesses I help them: Build their Reach, Reputation (as a trusted authority) and their Revenue, with my expertise in #PersonalBranding, Business and #Podcast strategy.  
Over to you.  
Think about the ways you can help people and through combining your expertise what is the outcome you help them achieve and developing this into an overarching statement – Your Umbrella Statement.   
And then begin sharing that within your podcast. In fact, your Umbrella Statement may just become the tagline of your podcast, or help you refine your podcast name, if you’re still in the process of launching your podcast. 
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
Learn more about your ad choices. Visit megaphone.fm/adchoices

Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24 
Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however just making my point that every sadly unscrupulous marketer under the sun – jumps on the bandwagon overusing something so much – that it can become tarnished. 
For me the word ‘authentic’ is integral. My leading Brand Archetype is Explorer and the Explorer is all about pioneering the discover of our truth. So, words such as unique, individual, authentic are words that express what I stand for, what I help people with – helping them identify what’s unique and authentic for them and helping them bring that out into their marketing and content. 
So, for me Authenticity when it comes to your personal Brand (and my background is in personal branding) is integral. Which is why one of my core personal branding principles is Authenticity is NOT a buzzword – it's paramount. 
Because the opposite of authenticity is fake, which is why I cringe when I hear other marketers tell their clients – just make up a story. Just fake it. Yuk!  
You’re a change maker and change makers don’t fake things, they don’t lie.  
Instead, being authentic means being genuine and being REAL. The real deal!  
And, that’s how you should be on each and every episode of your podcast. Whether you are interviewing guests or doing a solo show on your own.  
So, over to you. What does authenticity and being authentic mean to you and what aspects of being authentic will you continue to bring forward on your podcast? 
I’ll see you in the next tip.  
YOUR NEXT STEP:  
Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
Post a review and share it!  
If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


Company website 


Instagram 


Facebook 


Join our Community of Change Makers 


Twitter 


Linkedin 

To staying ambitious, Annemarie
 
Learn more about your ad choices. Visit megaphone.fm/adchoices