375 episodes

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

Ambitious Entrepreneur Show Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU

    • Business
    • 5.0 • 2 Ratings

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

    21. The Podcast Positioning Quadrant

    21. The Podcast Positioning Quadrant

    Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21 
    In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other podcast hosts as well as hosts from mainstream media. 
    Now because you are listening to this #ListenerIntoLead tip and series, I’m assuming you are a business owner who wants to leverage your podcast to build your reach, your reputation as a trusted authority, as well as your revenue by being able to nurture listeners into leads. 
    And there are a few things that need to be in place if you want to position yourself as a trusted authority on your podcast.  
    Your Audience AND your level of Authority 
    To be seen as a trusted authority you want to have a high level of authority AND also have a highly engaged and highly niched audience.  
    I share more on my Profitable and Purposeful Podcasting Masterclass, which you can get access to (if you haven’t already) by going to: PodcastingWithPurpose.com/ListenerIntoLead. That’s PodcastingWithPurpose.com/ListenerIntoLead.
    However, for this tip, I’ll share what the four quadrants are.  
    Quadrant 1 is Entertainer, where you would have low audience and low authority. If you’re seen as an Entertainer, you’re going to find it really hard to generate leads and business from your podcast. 
    Quadrant 2 is Celebrity, where you have high audience and low authority. So while you may have more of a following it’s still going to be difficult for you to be seen as a trusted authority and monetise your message.  
    Quadrant 3 is Expert, so this is high authority for the particular topic you are covering on the episode, however low audience. So you might have someone come and listen to your episode, but because there are some key strategies missing in your podcast strategy and irresistible listener experience – they won’t come back and listen to another episode, you’ve lost their attention, and they haven’t become subscribers. 
    Now quadrant 4 is Trusted Authority. This is high on audience and high on authority. You’ve probably heard me say people come for the topic but return for the host – YOU, when you have the right strategy in place, the right elements to create that unique, uncopyable and irresistible listener experience.  
    Become that trusted authority on your podcast on the Podcast Positioning Quadrant. 
     I’ll see you in the next tip.  
    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie
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    • 5 min
    [Ep#381] How to build a Podcast Audience of your ideal clients for your coaching business podcast

    [Ep#381] How to build a Podcast Audience of your ideal clients for your coaching business podcast

    According to recent feedback from various podcasting survey’s the greatest challenge many podcasters face is how to ensure their podcast can be discovered amongst millions of other podcasts, so they can successfully build their audience.  
    If this is a challenge you’re facing too with your coaching business podcast, or you’re planning to launch a podcast soon, and you want to make sure you have a robust strategy in place to ensure you're able to build an audience of your ideal clients with your podcast, then this episode is for you. 
    Listen to find out: 

    Why Podcasting Principle ‘Build Reputation Equity vs Vanity Numbers’ for aspiring Thought Leaders is so important – especially with your podcast; 

    The 3 MUSTS – things you MUST be clear on before you launch your podcast; 

    5 tips on how to build a podcast audience of your ideal clients for your coaching business podcast. 

    Enjoy the show. 
    RESOURCES:  


    Subscribe to my weekly newsletter – The Influence Bulletin 


    Subscribe to my Linkedin newsletter – Invisible to Influential  


    Are You Ready to Launch Your Coaching Business Podcast? Take the Quiz 


    Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship-building funnel for you  

    Enjoy This Podcast?
    If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 

    Twitter


    Linkedin 

    To staying ambitious, 
    Annemarie

    The post [Ep#381] How to build a Podcast Audience of your ideal clients for your coaching business podcast appeared first on The Ambitious Entrepreneur Podcast Network  
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    • 37 min
    20. Finding the right podcast audience

    20. Finding the right podcast audience

    Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #20 
    Want to find the right audience for your podcast?
    You’ve probably heard many marketers say you need to share more content, across more platforms, with more frequency so our message can cut through the noise?  
    So, get your podcast across as many social media platforms as you can, as often as you can.  
    I disagree with this. Especially if you are a change maker and looking to position yourself as a trusted authority, a thought leader in your industry. 
    While other marketing coaches are saying more, more, more, I’m saying LESS is more. 
    Especially when it comes to your podcast. 
    So, not MORE social media platforms, but the RIGHT platform.  
    And, when it comes to the right platform for you – it's finding out where the majority of your ideal clients are hanging out and then making sure you are focusing on that platform or those platforms. Rather than being distracted and being stretched too thin because you are trying to share your podcasts across as many social media platforms as you can.  

    Where does your client hang out? 

    What are they interested in learning more about?  

    What’s their most pressing need that you can speak into? 

    If you’re targeting a cold audience on that platform, how do they prefer to consume your content – in a bit size piece, followed by a link where they can listen to the full show? 

    Do they prefer to read first, rather than say an audiogram? 

    Or will you use a combination of micro content to bring your new audience back to your full episode? 

    So, where do you find the right podcast audience? On the platforms your ideal client hangs out. Because the right podcast audience IS an audience of your ideal clients.  
    Get clear on who your ideal client is and then go out and find out where they’re hanging out. Then focus on that platform. 
    I’ll see you in the next tip.  
    YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 4 min
    [Ep#380] Simplify and Streamline so you can scale your coaching business without burnout

    [Ep#380] Simplify and Streamline so you can scale your coaching business without burnout

    In this episode Annemarie pulls back the curtain to share what she’s been working on over the last several months – specifically the three key areas she’s been streamlining and simplifying and the difference it’s made in her business not just recently, but since she began her first Secretarial Practice and later her Career Coaching Practice. 
    Listen to find out: 

    What three key areas you’ll want to focus on when it comes to simplifying and streamlining your business; 

    The simple way to recognize what areas/tasks in your business you can begin to systematize and delegate;  

    The questions Annemarie asks herself to ensure the systems, processes, technologies, and team continue to work efficiently and what to do if you discover it doesn’t and much more. 

    Enjoy the show.  
    RESOURCES:  

    Take the Quiz: Build Visibility, Generate Leads & Enrol Clients with Ease with your Robust Customer Relationship-Building Nurturing Funnel  


    Subscribe to my weekly newsletter – The Influence Bulletin 


    Book a time to chat with Annemarie to find out how Annemarie and her team of experts can set up your client relationship-building funnel for you  

    Enjoy This Podcast?If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 

    Twitter


    Linkedin 

    To staying ambitious, 
    Annemarie
     The post [Ep#380] Simplify and Streamline so you can scale your coaching business without burnout appeared first on The Ambitious Entrepreneur Podcast Network  
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    19. Compelling communication techniques for podcast hosts

    19. Compelling communication techniques for podcast hosts

    Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #19. 
    Today’s tip is about developing compelling communication techniques. I could spend an entire day on this topic, so for now I want to share in what areas do you want to hone your communication skills and how these can make a difference in the overall success of your podcast. 
    In terms of success – with compelling communication techniques, not only will you enhance the relationship, while continue to build know, like and trust with your audience, for those listeners who are ready, with the right communication and call to action, you’ll be able to get your ideal client, your listener off the podcast and onto your list. Everytime. 
    So in what areas can you leverage and develop your communication skills?  

    Interacting with and guiding the conversation with your guest, no matter what their communication style. You’ll know exactly how to communicate with even the most difficult of guests – from the talkative guests, to the guest who answers in two-word sentences, right through to the spammy guests who continues to promote their books and programs 

    Knowing when to dive deeper into a topic to unpack it more 

    Being able to segue seamlessly to the next topic 

    Knowing when and how to interject when a guest is going off topic or taking too long in answering their question 

    Knowing what keywords and phrases will resonate best with your audience 

    Knowing how to seed and lead with integrity. This is one of the strategies I teach clients and when done well, for those listeners who are ready to take that next step – they will, because you have strategically included the right content in just the right place, you’ve built interest and intrigue and for those change makers and action takers – that call to action is just what they needed to hear. 

    These are just some of the ways you can integrate compelling communique techniques into each and every podcast episode as you continue to build know, like and trust with your audience and nurture listeners into leads.  
    By the way, if you’d like to improve your communication techniques I’ve created my course: Interviewing with Purpose. You can access it at: www.InterviewingWithPurpose.com that’s InterviewingWithPurpose.com  
    I’ll see you in the next tip.
    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 6 min
    [Ep#379] Strategy & Tactic(s): Why both matter when growing your coaching business

    [Ep#379] Strategy & Tactic(s): Why both matter when growing your coaching business

    Recently, I had conversations with three coaches who were experiencing different challenges that stemmed from the same core issue – a core issue that can keep many coaches stuck.  
    It’s something I struggled with for many years, which sent me off on a wild goose chase of more courses and training, different business focuses, and what felt like an exhausting treadmill of action taking, but never really being able to build the momentum I needed to grow my business to the level I wanted.  
    Perhaps it’s something you can relate to as well?  
    Here are the three challenges, let’s see if you’re able to relate to either of these:  

    You’ve worked with a coach who has helped you put together a marketing tactic (i.e. a webinar funnel), however it’s not really generating the results you wanted, you’re not currently leveraging the tactic, and you’re unsure you’re targeting the ideal client who you want to continue working with.  

    The marketing tactic you’re doing to fill your pipeline has left you burned out (i.e. live launching) and you’re questioning whether you still want to work with the ideal client your live launch was targeting.  

    The marketing tactic you’re doing is working, however because it relies heavily on you, it’s going to be hard to scale, as there is only one of you.  

    Can you relate to either of these frustrating scenarios?  
    The underlying core issue of each of these three challenges has to do with Strategy and Tactic. Specifically, the lack of an overall strategy, which has led to the wrong tactic being implemented, which has led to the challenges they were facing.  
    While the topic of strategy and tactic may seem boring – as the title of this article states – Strategy and Tactic matter. Because without a clearly-defined strategy and correctly-planned tactic, you could continue to follow each of the latest marketing trends, try out every new bright shiny technology claimed to be ‘THE answer’ that’s just hit the market, and still continue to struggle to build the momentum you need to build a successful business. 
    That’s because adopting a tactic without the right strategy doesn’t work nor does adopting the wrong tactic for the stage that you’re in with your business, or your business model. What it can do is leave you exhausted, burned out and even more frustrated. 
    In today’s episode I share a summary of the most common issues you want to avoid and what to do about it. 
    Enjoy the show. 

    RESOURCES:  


    Subscribe to my weekly newsletter – The Influence Bulletin 


    How to Become Distinguishable, Uncopyable and Irresistible Masterclass  


    Book a time to chat with Annemarie  

    Enjoy This Podcast?
    If you enjoyed today's episode of the Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 

    Twitter


    Linkedin 

    To staying ambitious, 
    Annemarie
    The post [Ep#379] Strategy & Tactic(s): Why both matter when growing your coaching business appeared first on The Ambitious Entrepreneur Podcast Network  
    Learn more about your ad choices. Visit megaphone.fm/adchoic

    • 32 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Episode #87 ,

Positioning and packaging your services

Absolutely brilliant!!! Annemarie, all your podcasts are gold, but this one was just amazing. You and Desiree provided great detail on how coaches can package services to be more inline with client needs, instead of the usual 'pay per hour' structure.
I feel so lucky to have found these at the start of my own business journey so I can avoid many of the common mistakes of those venturing into coaching practices.
Thanks again,
Kim Shaw

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