325 episodes

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

Ambitious Entrepreneur Show Annemarie Cross: Brand, Business & Podcast Strategist [aka The Podcasting Queen] | Top 20 listed Business Coaches - Melbourne, AU

    • Business
    • 5.0 • 2 Ratings

The Award-winning Business Marketing & Entrepreneurship Podcast for Entrepreneurs. Many entrepreneurs struggle with marketing their business so they can stand out in a crowded market place, get more clients and get paid what they're worth. Annemarie and her guests will empower you with their practical online and offline marketing, business management and money mindset tips and strategies so you can build the business of your dreams, doing what you love! You'll hear diverse business topics from key branding and online/offline marketing strategies to build your credibility and visibility; leadership and business management strategies to help you build a sustainable business; right through to life-changing money mindset tips so that you can get paid what you're worth. This is another Ambitious Entrepreneur Network.com Podcast - The Voice for Entrepreneurs and Small Business. www.AmbitiousEntrepreneurNetwork.com

    [Ep#357] How to Get Crystal Clear with Your Brand Identity

    [Ep#357] How to Get Crystal Clear with Your Brand Identity

    Brand identity plays a crucial role in establishing a successful business, as it can strengthen and differentiate your business from your competition. You must take this step to run your business successfully. Your brand helps you stand out in a competitive market by making your business memorable. Creating a positive perception of your brand in the mind of your clients is unquestionably the most important step that a business can take. 
    However, building your brand isn't an easy process. It will take a long time before your clients will truly understand your brand, and it will take some time for them to understand why they should do business with you. This is why consistency is key. A brand identity can only be built through a consistent effort that takes time and energy.
    On today's show, we'll talk about building a strong and memorable brand identity that will surely take your business to the next level.
    Here are three reasons why you should listen to the full episode: 

    Learn how you can combine the most powerful organic and paid traffic strategies 

    Learn how Funnel Marketing Strategy works

    Understand the importance of having a clear brand identity and message



    ResourcesThe Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love. 


    The Influence Alliance Free Podcast Series 

    Are you struggling to be known as a trusted authority in your industry? Schedule a chat with Annemarie at help@annemariecross.com.

    Connect with Michelle:| Website | EMail | Instagram


    About Michelle
    Michelle is a Facebook & Instagram Ad Strategist and Funnel Expert. Her marketing agency, Michelle Fernandez Media creates strategic ad campaigns and highly converting funnels for coaches, course creator & online experts.  
    She is an expert in branding and a vital force behind the continued growth and scale of multiple 6 and 7 figure businesses.
    You can connect with Michelle thru her Website | EMail | Instagram
    Enjoy This Podcast?If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 

    Twitter


    Linkedin 

    To staying ambitious, 
    Annemarie 
    The post [Ep#357] How to Get Crystal Clear with Your Brand Identity first appeared on appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 30 min
    25. Why Repurposing Content is Important

    25. Why Repurposing Content is Important

    Hey it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise. 
    This is Tip #25.  
    And it’s all about the importance of repurposing your content. 
    Now, before you roll your eyes and go ‘Annemarie, we already know that!’ 
    Let me ask you a question – are you repurposing your content?  
    Across different platforms at different times AND by leveraging different mediums?  
    It’s important, because: 

    It can take multiple times for someone to finally take action, which can be for a number of reasons from they’re not quite ready yet, they may to struggle through on their own and need to get to that frustration point where the cost of NOT doing something and investing in help is greater than them struggling on their own, and  

    Not everyone consumes content in the specific way you are sharing it so will appreciate you leveraging a different medium to share it. 

    For instance, you can: 

    Write an article 

    Take that article and create an infographic from the main points 

    Take that article and create a video 

    Take that video and strip the audio and include on your podcast 

    Take points of that article and create a slideshow  

    Take the article and create slides and a document on Linkedin 

    Take one of the points of the article and go deeper into that specific point 

    Then take that point and create an infographic from the new points you came up with 

    And on it goes.  
    See the content you can come up with just from one article?  
    YOUR NEXT STEP:  Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 4 min
    [Ep#356] Developing a healthy Money Mindset

    [Ep#356] Developing a healthy Money Mindset

    Hi, this is Annemarie – welcome to another episode of the Ambitious Entrepreneur Show.  
    In today’s show, I’ll be talking about how to develop a healthy mindset around money so you can attract a higher-level client and charge what you’re worth as a trusted authority in your industry. 
    Here’s what I’ll be covering in this show: 

    Why your relationship with money can either hinder or help you; 

    What’s your story around money; 

    Money Mindset Impact Grid; 

    Your Money Archetypes; 

    Do you have a Scarcity (Just Enough) or Abundance Mindset when it comes to money, and much more 

    Let’s dive in. 
    RESOURCES:  


    The Influence Alliance  


    Breakthrough Your Money Drama’s eCourse  


    About Annemarie 
    Annemarie Cross is a personal branding strategist and award-winning podcast host. She has been podcasting since 2008 and is a pioneer in the podcasting space. Annemarie's expertise includes brand marketing, content strategy, social media marketing, digital marketing, lead generation, and business consulting, among many others. 
    Annemarie is also the founder of The Ambitious Entrepreneur Podcast Network and has made significant contributions to several organisations, including the Industry Thought Leader Academy, THe Influence Alliance, and Podcasting with Purpose.  
    You can connect with Annemarie: Website | LinkedIn | Twitter 
    Enjoy This Podcast? 
    Content is everything when it comes to marketing. Digital technology has made it possible to access a wide range of content, and we need to make sure we produce content that is both unique and valuable.  
    If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it!
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to create effective and valuable thought leadership content. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 


    Twitter 


    Linkedin 

    To staying ambitious, 
    Annemarie
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 46 min
    24. Innovate – even 1% difference can be the difference

    24. Innovate – even 1% difference can be the difference

    As I mentioned yesterday in Tip#23, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.  
    It matters.
    Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight and foresight that only YOU can bring to the conversation through your years of experience and knowledge.
    Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral.
    Another way to do that is to: 
    Innovate – even 1% difference can make the difference  
    So here are some tips to help you come up with content ideas. Specifically the type of content people WANT to read and will help you stand out, be heard and influence your ideal client?  
    An interesting poll that Linkedin’s ran a while ago may just be helpful.  In fact, ‘Fresh Ideas and Inspiration’ topped the poll at 60%, followed by ‘New Industry Insights’ in second place at 29%. 
    Here’s what I would add – especially important if you’re looking to add value to the conversation WHILE build your reputation as a trusted authority - that trusted voice in your industry.  
    Be mindful your ‘Fresh Ideas and Inspiration’ are specific and relevant to your industry. Because while those inspirational ‘popularity posts’ may generate higher levels of engagement, you’ll want to spend the majority of your time creating posts that challenges the status quo, inspires new ways of thinking to your industry, while showcasing your thought leadership.  
    So, specificity and relevancy are key. 
    Here are 3 ideas to get your creative content juices flowing when it comes to innovating – even at 1%:  

    Look at what other people in your industry are talking about AND go deeper. Much deeper.  

    Pinpoint the areas no-one’s talking about. Find evidence that validate its importance and relevance, and continue to bring fresh and innovative insights into this area. 

    Research other industries and pinpoint overlapping similarities/challenges/solutions to build a solid business case for why change is needed and why outdated principles/approaches are no longer valid. 

    YOUR NEXT STEP:  
    Are you a coach or consultant who is struggling to stand out online? Do you feel unnoticed, unheard, invisible?  
    Access my free Masterclass, on how to become Distinguishable, Uncopyable and Irresistible to your ideal client – even if you’re in a crowded marketplace. 
    Go to: www.IndustryThoughtleaderAcademy.com/DistinguishableMessage 
    Post a review and share it!  
    If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends. Help us help them grow their business and create positive impact. For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS and more! 
    You can also follow us through Facebook. Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast' Quiz here, and have a chat with me. Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 

    Join our Community of Change Makers


    Twitter 


    Linkedin 

    To staying ambitious, Annemarie 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 6 min
    [Ep 355] Network, network, network!

    [Ep 355] Network, network, network!

    My guest today says, “No amount of denying happiness will diminish loss. Life is to be lived. Loss is inevitable and happiness should always be embraced.” 
    Joining me today is Lisa Kaplin. 
    Lisa is a psychologist and professional certified coach. She teaches others how to be coaches, giving numerous talks around communication, executive presence, and leadership. She considers herself a life coach for the business world in that often the issues that show up at work also show up in our personal lives. When we figure one aspect out we influence the other aspect as well.  
    On today’s show, Lisa is going to share: 

    Network, network, network! 

    Keep going even if it is only one tiny step at a time 

    What are you most afraid of? Do that first!  



    ResourcesThe Influence Alliance — A business-building community for changemakers who want to build a sustainable and scalable business they love. 


    The Influence Alliance Free Podcast Series 

    Are you struggling to be known as a trusted authority in your industry? Schedule a chat with Annemarie at help@annemariecross.com.

    Connect with Lisa: Website | Twitter| LinkedIn | EMail | Instagram


    Enjoy This Podcast?If you enjoyed today's episode of Ambitious Entrepreneur Podcast, then hit subscribe now! 
    Post a review and share it! If you learned something by tuning into this podcast, do not hesitate to write a review and share it with your friends, so they can find out more about how to generate returns from a Google Ads account. 
    For more updates and episodes, visit the Ambitious Entrepreneur Show website. You can also subscribe through Apple Podcasts, Google Podcasts, Spotify, Stitcher, Email, RSS, and more! 
    You can also follow us through Facebook. 
    Want to build a scalable business you are passionate about? Join The Influence Alliance – the Business Building Community for Change Makers. 
    Want to launch your own Thought Leader Podcast? Access my ‘Are You Ready to Launch Your Podcast’ Quiz here, and have a chat with me. 
    Have any questions? You can contact me through these platforms: 


    Company website 


    Instagram 


    Facebook 


    Join our Community of Change Makers 

    Twitter


    Linkedin 

    To staying ambitious, 
    Annemarie 
    The post [Ep 355] Network, network, network! first appeared on appeared first on The Ambitious Entrepreneur Podcast Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 33 min
    23. Bring in validating third party statistics

    23. Bring in validating third party statistics

    As I mentioned yesterday in Tip#22, as someone who is looking to build your thought leadership - be mindful of the tactics you follow as you continue to build your reputation as a trusted authority.
    It matters.
    Rather than following the same ol ‘hack this’ and ‘hack that’ visibility tactics - focus on the insights, hindsight, and foresight that only YOU can bring to the conversation through your years of experience and knowledge. Because it’s the wisdom and knowledge YOU bring through longevity in your industry that matters! Showcase THAT as you build your thought leadership collateral.
    Another way to do that is to:
    Bring in validating third party statistics.
    Why? Because relevant third-party statistics validate where you’re saying AND can add even more urgency and/or importance to what you’re saying.
    For instance, one of the sources I love to reference is Edelman Trust Barometer. Edeleman is a highly trusted authority in the area of Trust and what builds trust, with the information they gather in their annual trust surveys, giving us a clear appreciation of what’s important when it comes to building trust. I’ve often used Edelman’s findings in my content. Recently, Edelman partnered with Linkedin to conduct a B2B Thought Leadership Survey and the study came up with some amazing statistics which validated the importance and urgency to the things I’ve been saying around the importance of building thought leadership.
    According to Edelman and Linkedin ‘2019 B2B Thought Leadership Impact Study’:
    87% of decision makers said that building Thought Leadership builds trust;
    89% of decision makers said that building Thought Leadership enhances your reputation;
    58% of decision makers said they would choose a business because of their Thought Leadership;
    61% of decision makers said they were willing to pay premium prices to work with a brand that articulated a clear vision through their Thought Leadership.
    These findings validate the importance of building your thought leadership and becoming a trusted authority in your industry.
    Now it’s your turn.
    What organisations are conducting studies that are relevant to your industry that can validate the importance and/or urgency of what you are saying and teaching?
    Go ahead and begin journaling these ideas into your Take Action Guide, and start to look out for additional organisations. Perhaps even commit to spending once a month in online research as to the more recent articles and findings being shared. Because this will continue to validate the importance and/or urgency of what you are teaching.
    I can’t wait to hear what you come up with.
    If you haven’t downloaded the Take Action Guide, you can access it over at: www.IndustryThoughtLeaderAcademy.com/Distinction
    You’ll also be able to catch up on the other tips so you can become distinguishable, uncopyable and irresistible, and THE choice vs just A choice for your ideal client and can continue to be the difference and bring real change in your sphere of influence with your message and expertise.
    Stay tuned for another 30DaystoDistinction tip tomorrow.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 5 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Episode #87 ,

Positioning and packaging your services

Absolutely brilliant!!! Annemarie, all your podcasts are gold, but this one was just amazing. You and Desiree provided great detail on how coaches can package services to be more inline with client needs, instead of the usual 'pay per hour' structure.
I feel so lucky to have found these at the start of my own business journey so I can avoid many of the common mistakes of those venturing into coaching practices.
Thanks again,
Kim Shaw

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