Anastasia Beverly Hills: Anastasia Soare and her daughter Norvina on how they built a billion-dollar global brand, revolutionizing brows and pioneering the way people consumed makeup through social media‪.‬ Hacking It

Anastasia Soare came to America from Romania without speaking a word of English, but she had a vision of what the makeup and brow industry needed and now is widely referred to as one of makeup's top beauty innovators. Long before professional eyebrow shaping became an essential beauty ritual, she was the go-to beauty specialist for top celebrities and has singlehandedly turned perfect brows and youthful eyes into essential accessories. Anastasia's comprehensive approach to beauty has led to the development of her unique Youthful Synergy™ products, which lift and firm the appearance of the skin using innovative ingredients. Anastasia revolutionized the way the world looked at brows and her daughter, Norvina, is following in her footsteps with makeup. Anastasia and Norvina join Yola in discussing how they grew Anastasia Beverly Hills into a billion-dollar makeup empire and how they used social media to introduce and teach consumers how to use everything from their brow products to their beloved contouring and eye palettes. Norvina's latest collection for the brand consists of vibrant and colorful palettes based on her personal makeup aesthetic.
 
Connect with Yola Robert: @yolarobert
Find the pod: @isuckatlifepodcast
Connect with Anastasia and Norvina: @anastasiasoare @norvina 
Find Anastasia Beverly Hills: @anastasiabeverlyhills 
 
Produced By Dear Media