Anewgo of New Home Sales Anya Chrisanthon and John Lee

In this episode, we shine the spotlight on JobTread, a game-changing construction management software that earned its place as a Best of IBS Awards finalist. Join us as we sit down with Eric Fortenberry, JobTread's Founder and CEO, to explore how this innovative platform is revolutionizing the way home builders and remodelers manage their projects. Discover the software's standout features, gain invaluable advice for entrepreneurs in the construction industry, and get a sneak peek into JobTread's exciting upcoming features. Tune in to learn how JobTread is setting a new standard for construction management and how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.

Eric shares his inspiring journey of creating JobTread to address the common pain points and inefficiencies plaguing the construction industry. He highlights the software's standout features, including the budget builder, seamless communication tools, and real-time job costing, which empower construction professionals to streamline their processes, boost productivity, and increase profitability.
Throughout the conversation, Eric emphasizes the importance of creating a strong company culture and assembling a top-notch team, offering invaluable advice for entrepreneurs aiming to make their mark in the construction industry. He also provides an exciting sneak peek into JobTread's upcoming features, such as an on-screen takeoff solution, and discusses how the company actively incorporates customer feedback to drive continuous improvement and innovation.
Whether you're a seasoned home builder, a ambitious remodeler, or simply fascinated by the latest advancements in construction technology, this episode is a must-listen. Tune in to discover how JobTread, a distinguished Best of IBS Awards finalist, is setting a new standard for construction management and learn how you can leverage cutting-edge technology to outpace your competition in today's rapidly evolving market.

Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Marketing and Sales success in this new AI-driven world.

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In the second part of our captivating discussion with Bobby Juncosa, Co-Founder and CTO of Edgewise, we dive into the transformative impact of AI on the real estate industry. From data analysis and generative design to virtual assistants and AI-driven home shopping experiences, Bobby shares his insights on how AI is revolutionizing the way we buy, sell, and build homes. We explore the importance of data collection and digitization for home builders, the potential for AI to augment or replace certain roles, and the groundbreaking advancements in 3D printing and AI-generated architectural design. Join us as we navigate the exciting future of real estate technology and discover the opportunities that lie ahead.

Get ready to dive into the world of real estate technology with Bobby Juncosa, co-founder and CTO of Edgewise! In this exciting episode of Anewgo of New Home Sales, hosts Anya Chrisanthon and John Lee explore the cutting-edge solutions that are revolutionizing the home buying experience. From personalized online platforms to seamless collaboration between buyers, sellers, and agents, Bobby shares his vision for a more efficient and data-driven future. He also weighs in on the recent NAR settlement and its potential impact on the industry. Don't miss this opportunity to learn how Edgewise is paving the way for a new era of home buying!

In this episode of Anewgo of New Home Sales, Anya Chrisanthon sits down with Rob Krohn, VP of Marketing at Epcon Communities and Epcon Franchising. Rob shares his insights on the evolving 55+ home buyer demographic and how builders can effectively engage and keep these prospects happy throughout their journey.
Key takeaways include:
Understanding the differences between early wave boomers, late wave boomers, and early wave Gen Xers in terms of financial wherewithal and preferencesAdapting amenities and communal spaces to cater to the more individualistic Gen X buyersProviding tools and resources that allow prospects to self-direct their journey and build trust before engaging with salesLeveraging a full marketing mix, including targeted direct mail and social media platforms like Facebook, YouTube, Instagram, and TikTokEducating cash buyers on the minimal impact of high interest rates on their purchase decision and focusing on quality of life improvementsHiring professionals with proven results in marketing and lead generation, preferably with a focus on the home building industryRob also touches on the potential for technology companies to disrupt the home building industry by becoming builders themselves. Tune in for valuable insights on engaging the evolving 55+ home buyer demographic.

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon sits down with her mentor and friend, Kimberly Mackey from New Homes Solutions. Kimberly shares her journey into the homebuilding industry and how she helps builders create effective sales processes and systems. The two discuss the importance of defining roles within a company, setting up visual pipelines, and using technology to automate and streamline operations. Kimberly emphasizes the need for accountability, realistic goal-setting, and having grace with oneself and one's team. She also touches on the recent NAR settlement and its potential impact on the industry. Builders looking to improve their sales processes and systems will find valuable insights in this engaging conversation between two industry experts.

Kimberly Mackey knows what it takes to maximize your sales team. As the founder of New Homes Solutions and the co-host of The Sales & Marketing Power Hour, Kimberly brings over two decades of experience as a senior-level executive in the residential home building and real estate industry. She has earned a reputation as the “expert with real-world SOLUTIONS” in a competitive and rapidly changing sales environment.
Kimberly is an accomplished and sought after national speaker and published author of many Sales and Leadership articles. Her expertise is in creating Sales Management and Training Solutions for home builders across the country. Kimberly’s experience includes working with Builders and Developers of all sizes – from the local/regional companies to the publicly traded national companies. Her broad experience and expertise in many disciplines within the building industry bring a unique perspective on how all parts should work together to create the whole.
She also works with REALTORS® and Brokers from across the country and is the architect and director of the highly successful Preferred Builder Partnership program with Berkshire Hathaway Florida Properties.
Mackey is the 2021 Chair of the Board of Trustees for the National Sales and Marketing Council of the National Association of Home Builders (NAHB). She also serves on the NAHB Associates’ Committee as the 2nd Vice-chair. Mackey is an Associate Director for the Florida Home Builders Association (FHBA), representing her local chapter of the Tampa Bay Builders Association. She is a past Chair and Life Director of the FHBA’s Sales and Marketing Council and TBBA’s Sales and Marketing Council. Kimberly was the 2020 recipient of the John P. Hall Award for lifetime achievement in sales and marketing. She was the 2017 Associate of the Year for the Florida Home Builders Association and is a multi-time winner of the SMC Member of the Year award. She is a member of the National Association of REALTORS® and Professional Women in Building.  Kimberly can be reached at kmackey@NewHomesSolutions.com