ArchiBiz Unpacks ArchiBiz

BONUS EPISODE!
Today, we’re joined by Ray Brown, ArchiBiz Co-Founder and Chief Mentor. Ray is a business coach and entrepreneur who has worked in the UK, South Africa and the US. In his role at ArchiBiz, Ray has worked with more than 200 architecture firms globally, helping them achieve profitability and sustainability in their businesses.
In this episode, Bec sits down with Ray to discuss the topic that’s been on everybody’s mind recently - recession. 
As an architecture firm owner or leader, any change in the market can be quite anxiety-inducing. However, there are three strategies that you can implement today to help you navigate any downturn so you and your business remain unscathed. 
Bec and Ray cover everything from how to ensure employee retention to managing marketing budgets in this episode. You won’t want to miss it.
To connect with Ray on LinkedIn, click here.
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global. 
 

Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners.
In Part 2 of this episode of ArchiBiz Unpacks, Bec and Ian continue the conversation on fee proposals. You will learn Ian’s strategies for how to navigate client changes during the design process, how to move from cost-based pricing to value-based pricing, and what “choice architecture” is.
You’ll also hear questions from our live audience! Listen to Ian work through everyone’s favorite question: What do you do when you’re up against other architects and your client wants you to lower your fees? 
To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.
 
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global. 
 
 

Ian Motley is a design fee proposal expert, speaker, and author who specializes in helping architects with their fee proposals. Prior to starting Blue Turtle Consulting, Ian worked as a fee proposal writer and negotiator for Foster + Partners.
In Part 1 of this episode of ArchiBiz Unpacks, Bec sits down with Ian to learn all about architecture fee proposals - specifically, how to create a fee proposal that converts! Ian discusses the benefits of using a ‘freemium’ model with clients, the best ways to present your fee proposal, and why he believes ‘fees are made up numbers.’
Plus, you will learn all about behavioral psychology - what it is and how to use it in your fee proposals to win over clients, every time.
Stay tuned for Part 2, coming next week.
To learn more about Ian Motley and Blue Turtle Consulting, check out this website. You can also access Blue Turtle's free mini-course here.
 
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global. 
 

Richard Armstrong is the founder of ProCalc, a professional construction estimator for architects and designers that calculates construction costs at sketch and early concept design. A project manager and former registered builder, Richard has over 15 years’ design and construct experience.
In this episode of ArchiBiz Unpacks, Bec sits down with Richard to talk all about how architects can manage costs in a project. You'll learn why you need a quantity surveyor in every project, the best contract arrangements for greatest transparency, and a little tip on how to ensure your builder delivers your projects on time. 
Finally, Bec and Richard talk about the best practices for talking to clients about budget. You'll also learn all about ProCalc and how to use it to improve your relationship with your clients. 
To learn more about Richard Armstrong and ProCalc, head to www.procalc.com.au.
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global. 
 
 

Alicia Brown is the founder and director of New Doors, a strategic marketing and communications agency that specializes in the built environment industry. Having begun her career at global architecture practice Woods Bagot, Alicia has 17 years of experience in creating effective communications for the design and built environment industries. 
In this episode of ArchiBiz Unpacks, Bec sits down with Alicia to talk all about marketing strategies for architects. You’ll learn a step-by-step approach for creating your own marketing strategy, tips for using your local network to grow your business and advice on how to maximize every piece of content you create.  
Plus, you will hear Bec and Alicia discuss the importance of understanding your audience. Specifically, you will learn how to create a marketing budget and strategy that is based off your target audience. 
To learn more about Alicia, check out her website. 
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global. 

Kevin Mitchem is the Co-Founder of CO-architecture, an industry-led marketplace where architecture professionals and firms can strategically share their resources. The collaborative network makes it easy for architecture practice leaders to design and connect with architects who are looking for work. 
In this episode of ArchiBiz Unpacks, Bec sits down with Kevin to talk all about recruiting in the age of the Great Resignation. We learn all about CO-architecture and how it’s presenting a unique solution to small firm leaders, solo practitioners and contractors.    
Plus, you’ll hear Kevin’s top tips for attracting and retain top talent (spoiler alert: it doesn’t include an office ping pong table.) Finally, you’ll learn what a ‘values influencer’ is and how to spot one in your practice. 
To learn more about CO-architecture, check out their website.  
 
ArchiBiz Unpacks is a series where we bring you conversations with industry leaders to help you hone in on your skills and capabilities as an architect.  
FREE ROADMAP - “An Architect’s Eight-Step Roadmap for Getting More & Better Clients” 
FOLLOW US: ArchiBiz is on Instagram, Facebook, LinkedIn, and Pinterest!  
Learn more on archibiz.global.