34 episodes

For Curious Association Minds
Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals! Join hosts Angela Shelton and Olena Lima as they dive into the most pressing issues facing the APAC Association sector. From membership growth to online communities, from alternative sources of revenue to governance, they cover it all!

Association Hub Podcast Angela Shelton & Olena Lima

    • Business

For Curious Association Minds
Looking for a quick and exciting way to stay up-to-date on the latest trends and insights in the Association industry? Look no further than The Association Hub Podcast, the bite-sized podcast series for curious and passionate Association Professionals! Join hosts Angela Shelton and Olena Lima as they dive into the most pressing issues facing the APAC Association sector. From membership growth to online communities, from alternative sources of revenue to governance, they cover it all!

    Is a Career in Associations Even a Thing? with Joanne Phillips #33

    Is a Career in Associations Even a Thing? with Joanne Phillips #33

    Many of us never imagined a career in associations while growing up. Yet, some find their calling and passion in this diverse and dynamic field.

    Meet Joanne Phillips, a dedicated association executive who has navigated her career through vastly different
    industries — from healthcare and retail to law and education. In this episode, Joanne shares her unique journey, discussing the essential skills and experiences that have shaped her successful career.

    We'll also dive into the importance of the Certified Association Executive (CAE) certification and what
    it takes to excel in association management.

    Whether you're just starting out or are a seasoned association pro, this episode offers insightful perspectives on building a rewarding career in the association sector.









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    • 24 min
    Accidental Association Professional with Donna South #32

    Accidental Association Professional with Donna South #32

    In this episode, join Angela Shelton for a deep dive with Donna South, a seasoned expert in the association world.

    Discover how Donna's journey into association professionalism unfolded by chance, offering a wealth of relatable stories, tips on leadership, and insights into the importance of adopting a growth mindset.

    Ideal for both experienced professionals and those new to the field, Donna's story provides plenty of inspiration and pragmatic tips for navigating and excelling within the ever-evolving association sector.

     🔗 Connect with Donna: https://www.linkedin.com/in/donnasouth/


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    • 16 min
    Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox #31

    Preserving the Past, Paving the Future: CPRA's Rebranding Experience with Louise Harland-Cox #31

    In this episode of the Association Hub Podcast, join Louise Harland-Cox, CEO of Communication and Public Relations Australia (CPRA), as she discusses the transition from the Public Relations Institute of Australia (PRIA) to CPRA. Louise explores the challenges and successes of rebranding an established 75-year-old association on a limited budget.

    Hear about the extensive consultation process that shaped their strategy, the story behind the rebrand, and its impact on the field of PR and communication. Tune in to discover how CPRA is steering the future of the industry and broadening its reach to represent its members inclusively.

     To visit the new CPRA website and check out the new branding, go to https://www.cpra.org.au/.

     If you'd like to connect and chat with Louise about her experience, feel free to connect with her on LinkedIn: https://www.linkedin.com/in/louise-harland-cox/.






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    • 22 min
    Unmasking Imposter Syndrome in Association Leadership with Sam Osborne #30

    Unmasking Imposter Syndrome in Association Leadership with Sam Osborne #30

    In this episode, Angela Shelton talks with Sam Osborne, the Education Coordinator at the Strata Community Association of Victoria, speaker, and Demartini Method
    facilitator.

    They discuss the impact of Imposter Syndrome in the association community, inspired by Sam's article in the Associations Evolve Journal.

    The conversation covers how aligning true values with actions can help combat feelings of being an impostor. Sam offers insights on the causes of misalignment, its effects, and steps for realigning with personal values.

    Leaders and professionals will find practical advice for fostering authenticity and overcoming Imposter Syndrome.



    Connect with Sam Osborne

    Learn more about Strata Community Association (VIC)

    Download your copy of the Associations-Evolve Journal


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    • 25 min
    A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland #29

    A Consumer-Centric Shift in Association Strategy with Michelle Weston, Caravan Parks Association of Queensland #29

    Imagine if your day job as an association professional involved swapping the boardroom for the open road, creating content about exciting tourist destinations and catching amazing sunsets after your meeting with clients.



    Welcome to a very special episode of the Association Hub podcast, where we peel back the curtains on a professional life that sounds more like a permanent vacation. Today, we're diving into the extraordinary world of caravanning in Queensland, where the blend of association management and breathtaking travel destinations is just another day at the office.



    Our guest, Michelle Weston, CEO of the Caravan Parks Association of Queensland, shares with us how Caravanning Queensland supports caravan enthusiasts and works to enhance the caravanning experience across the state. This episode promises a peek into how shifting focus towards end-consumer marketing, embracing the beauty of Australia's landscapes, and infusing a bit of humour and sunshine into your work can not only elevate your association's appeal but lead to exceptional member engagement.



    Tune in for an enlightening chat that might just inspire you to pack your bags, grab your laptop, and hit the road on your quest for the next big idea in association leadership and marketing.



    To explore what Caravanning Queenslad is all about, visit their website at https://www.caravanqld.com.au/.


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    • 20 min
    Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers #28

    Navigating Skill Gaps: How the Australian Marketing Institute’s Competency Framework Shapes Future Marketers #28

    In this week's episode of the Association Hub Podcast, we delve into the Australian Marketing Institute's innovative solution to one of the most pressing challenges facing professionals today: navigating the overwhelming information landscape to achieve career success.

    The AMI Marketers’ Competency Framework stands as a real-life case study on how associations can provide actionable pathways for career development. This comprehensive framework serves as a guiding blueprint for marketers at any career stage and organisations of any size, enabling them to identify skill gaps and access targeted training.

    Through an engaging discussion with Bronwyn Powell, CEO of the Australian Marketing Institute, we uncover the back story, execution, and profound impact of this framework not only on marketers across Australia but also on AMI's approach to planning their service delivery. Learn how this tool fosters a culture of continuous learning and adaptation, ensuring marketers remain at the forefront of industry trends and best practices.



    If you would like to learn more about the framework and see the real-life example, please visit the AMI website at https://ami.org.au/training/marketers-competency-framework/ or connect with Bronwyn https://www.linkedin.com/in/bronwynpowell/.




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    • 20 min

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