At the Coalface with host Jason Greenwood is a podcast that discusses the latest eCommerce tech & trends.
Jason and his guests break down complex eCommerce topics into basic concepts that almost anyone can understand and apply.
Plus we have a lot of fun along the way!
E88: Talking B2B eCommerce Opportunities & Solutions w/ Fiona Norton, BigCommerce - At the Coalface Podcast - 22 July 2021
Fiona Norton is the Product Marketing Manager at BigCommerce
Jason & Fiona discuss the special needs of both B2B merchants and customers
They also discuss the release of the new BigCommerce B2B Edition, why BigCommerce built this Edition and what gaps they saw in the market for it
Fiona shares some key B2B eCommerce market data that shows it's growing even faster than B2C eCommerce
How do Merchants take advantage of this new B2B paradigm?
Fiona also discusses the future of BigCommerce and what they see as 'game changing' opportunities for merchants in a 'post-covid' world
Another exciting episode you do not want to miss!
E87: Talking Customer Experience Hijacking & Brand Protection w/ Kathleen Booth, Clean.io - At the Coalface Podcast - 15 July 2021
Kathleen Booth is the CMO of Clean.io
Clean.io is an eCommerce customer experience and brand/margin protection platform
Clean.io helps protect brands from the negative customer experience, margin and customer data impacts of browser based coupon and deal finder extensions like Honey, Coupert, Amazon Assistant, Pricescout, Offers.com and others
Jason & Kathleen discuss why Clean.io was created and how these browser technologies work and why they are so destructive to brands and ultimately to customers themselves
E86: Talking eCommerce Startup Tech Journeys w/ Nick Raushenbush, Shogun - At the Coalface Podcast - 8 July 2021
Nick Raushenbush is the co-founder & COO of Shogun.
Shogun is an eCommerce tech startup founded in 2015 and specialising in technology that helps eCommerce brands sell more.
Their first product 'Page Builder' has been wildly successful and is used by over 20k merchants worldwide.
Their latest product 'Shogun Front End' is an end to end headless front end solution.
Shogun has received over $100m in investor funding to date with a valuation of almost $600m and heading towards unicorn valuation status.
Nick sat down with Jason to discuss the eCommerce startup/tech journey and what's next for Shogun!
E85: Talking eCommerce Personalisation w/ Jim Lofgren, Nosto - At the Coalface Podcast - 1 July 2021
Jim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform.
Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era.
How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play?
They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated Content) platform and how Nosto is looking to leverage Stackla tech within Nosto to further enrich the customer experience and brand stickiness.
Jim is currently based in Sweden and you can hear the birds chirping in the background as he speaks, which was a nice touch! :-)
E84: Talking CLV, RFM, CAC and all things Customer w/ Juliana Jackson, Omniconvert - At the Coalface Podcast - 24 June 2021
Juliana Jackson is the Chief Growth Officer at Omniconvert.
Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to and more importantly SERVE their customers better.
Juliana is a no-holds-barred straight talker so buckle up for some customer centric truth and f-bombs! :-)
E83: Talking the future of Privacy, Customer Data and CDP's w/ Nick Hinsley, Lexer - At the Coalface Podcast - 17 June 2021
Nick is the VP of retail at Lexer - a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and customer retention as more sustainable ways to grow a business.
Love the show!