1 episode

The games industry is under constant change. Recently games have shifted from products that consumers purchase in stores, to live services that continually operate. In this podcast, Ben Cousins shares his thoughts on how to survive this transition.

At Your Service with Ben Cousins Ben Cousins

    • Games

The games industry is under constant change. Recently games have shifted from products that consumers purchase in stores, to live services that continually operate. In this podcast, Ben Cousins shares his thoughts on how to survive this transition.

    Third Way Monetization - The Performance of Pay-to-Win, Without The Issues

    Third Way Monetization - The Performance of Pay-to-Win, Without The Issues

    I’m a consultant in the F2P and games-as-a-service space. Often clients set a limitation that there should be no ‘pay-to-win’ mechanics, and that the game’s monetization should be ‘cosmetic only’. In the last year or so I’ve realised there could be a third approach that melds the two concepts together into something that can combine the best elements of each. This is something I’ve started calling The Third Way

    • 31 min

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