Authentic Business is a Practice The Humane Marketing Show. A podcast for a generation of marketers who care.

In today’s episode we have the pleasure to talk to George Kao, a seasoned entrepreneur and advocate of authentic business growth.

George unveils his 111 Formula, a holistic approach designed to cultivate authenticity in entrepreneurship. We explore why George views business as a practice akin to athletics, emphasizing discipline and continual growth.

Discover what truly constitutes an authentic business and gain invaluable insights into effective market research. George shares his philosophy on "gentle launches" and explores the intersection of AI with authentic business practices.

Tune in for an inspiring conversation that empowers entrepreneurs to navigate their business journey authentically and ethically.

In this real conversation, we talked about:
Why business is a practice - and why George refers to entrepreneurs as athletes What an authentic business really is How to do market research and why George’s approach to launches (he calls them gentle launches) George’s shared fascination with AI and how he thinks it fits into an authentic business Our Collab Workshop on April 2nd (go to humane.marketing/workshop to sign up) and much more... ---
full Ep 185
Sarah: [00:00:00] Hello, Humane Marketers. Welcome back to the Humane Marketing Podcast, the place to be for the generation of marketers that cares. This is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy.
I'm Sarah Zanacroce, your hippie turned business coach for quietly rebellious entrepreneurs and marketing impact pioneers. Mama bear of the humane marketing circle and renegade author of marketing like we're human and selling like we're human. If after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded people.
Quietly rebellious entrepreneurs who discuss with transparency, what works and what doesn't work in business. [00:01:00] Then we'd love to welcome you in our humane marketing circle. If you're picturing your typical Facebook group, let me paint a new picture for you. This is a closed community of like minded entrepreneurs from all over the world who come together once per month in a zoom circle workshop to hold each other accountable and build their business in a sustainable way.
We share with transparency and build trust. Vulnerability, what works for us and what doesn't work so that you can figure out what works for you instead of keep throwing spaghetti on the wall and seeing what sticks. Find out more at Humane Marketing slash circle, and if you prefer one-on-one, support from me.
My Humane business Coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. I'd love to share my brain and my. Heart with you together with my almost 15 years business experience and help you grow a [00:02:00] sustainable business that is joyful and sustainable.
If you love this podcast, wait until I show you my mama bear qualities as my one-on-one client. You can find out more at Humane Marketing slash. And finally, if you are a marketing impact pioneer and would like to bring Humane Marketing to your organization, have a look at my offers and workshops on my website at humane.
marketing.
Hello friends. Welcome back to another episode. Today's conversation fits under the P of promotion, and I'm speaking to George Kao about how to grow an authentic business. If you're a regular here, you know that I'm organizing the conversations around the seven P's of the Humane Marketing Mandala. And if this is your first time here, you probably don't know what I'm talking [00:03:00] about, but you can download your one page plan with the Humane Marketing version of the seven P's of marketing at humane.
Geor