52 min

Authors and copywriters; don't panic! AI can't get promoted past junior level in your business (yet‪)‬ The Flow State Podcast

    • Marketing

AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience.
Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models.
References
Hard Fork
https://www.nytimes.com/column/hard-fork
Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking
https://www.youtube.com/watch?v=yT8KoWpqUgg
AI chatbot ‘encouraged’ man who planned to kill queen
https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told
Martech Landscape - 2023 Supergraphic
https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/
Cormac McCarthy
https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary
Black Books - S3 E2 - Elephants and Hens
https://www.imdb.com/title/tt0526548/
I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist
https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/
Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse
https://futurism.com/experts-ai-girlfriend-apps-men
A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute
https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/
UK universities draw up guiding principles on generative AI
https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

AI is functionally helpful and we should embrace it (with caution), however it lacks the nuance and richness in communication that comes from living the human experience.
Brooke and Stu dive into the utility and limitations of AI for writing; how clients are considering it in briefs, how copywriters can work with it and crucially, where the big gaps are in the current language models.
References
Hard Fork
https://www.nytimes.com/column/hard-fork
Can A.I. Generate the Perfect Thanksgiving? | Priya Krishna | NYT Cooking
https://www.youtube.com/watch?v=yT8KoWpqUgg
AI chatbot ‘encouraged’ man who planned to kill queen
https://www.theguardian.com/uk-news/2023/jul/06/ai-chatbot-encouraged-man-who-planned-to-kill-queen-court-told
Martech Landscape - 2023 Supergraphic
https://chiefmartec.com/2023/05/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com/
Cormac McCarthy
https://www.theguardian.com/books/2023/jun/14/cormac-mccarthy-obituary
Black Books - S3 E2 - Elephants and Hens
https://www.imdb.com/title/tt0526548/
I’m an AI influencer: Followers crave my sexy snaps — but I don’t exist
https://nypost.com/2023/07/25/im-an-ai-influencer-thousands-cant-get-enough-of-my-sexy-pics/
Experts Say AI Girlfriend Apps Are Training Men to Be Even Worse
https://futurism.com/experts-ai-girlfriend-apps-men
A 23-year-old Snapchat influencer used OpenAI’s technology to create an A.I. version of herself that will be your girlfriend for $1 per minute
https://fortune.com/2023/05/09/snapchat-influencer-launches-carynai-virtual-girlfriend-bot-openai-gpt4/
UK universities draw up guiding principles on generative AI
https://www.theguardian.com/technology/2023/jul/04/uk-universities-draw-up-guiding-principles-on-generative-ai

52 min