Umberto is Chief Strategy Officer at Atrium Sports, a company he co-founded with the aim of providing sports with a one-stop shop for technology solutions that create new content, engage fans and open further commercial opportunities to grow the sport. Umberto's journey in sports tech is a classic 20-year overnight success story. It began with a voluntary role at his son's local football team and led to work with FIFA and the basketball equivalent, FIBA. On today's episode, we discuss the "Connected Stadium" and how technology automation is enabling sports of all levels to better capture, produce, enhance and distribute their in-game video and data.
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